Nintendo DS Lite in tight supply despite increased output
Chen Yen-tien, Taipei; Steve Shen, DigiTimes.com [Tuesday 1 August 2006]
Sales of the Nintendo DS Lite have continued expanding at a rapid pace, with supply of the game consoles likely soon to fall short of demand despite Nintendo increasing production, according to sources at Taiwan-based Hakuyu, the sales agent for Nintendo in Taiwan.
To meet the rapid influx of orders coming the US and Europe, Nintendo managed to ramp up its shipments of the DS Lite to 2.2 million units in June, up from a monthly average of 700,000 units it shipped in the previous three months, the sources noted.
Overall, Nintendo has sold 4.15 million DS Lite units in the past four months since the console was launched in early March, said the sources.
In the Taiwan market, sales of the DS Lite reached 16,000 units in one month since Hakuyu began to sell the console at the end of June, the sources added.
By the end of June, Nintendo sold a total of 21.27 million DS-series consoles, including 9.24 million units sold in Japan and 5.9 million units in the US, according to data made available by Nintendo.