Husky
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E3, once gaming’s biggest expo, is officially dead
E3, once gaming’s biggest expo, is officially dead
The Electronic Entertainment Expo, which was once the gaming industry’s biggest convention and media platform, is officially dead.
“After more than two decades of hosting an event that has served as a central showcase for the U.S. and global video game industry,” the Entertainment Software Association (ESA) has decided to bring E3 to a close, said Stanley Pierre-Louis, president and CEO of the nonprofit trade association that represents the games industry’s interests in the United States.
A mix of new competitors, partner withdrawals, changing audience habits and pandemic-era disruptions led to E3’s collapse, ending years of attempts to resuscitate the event, which began in 1995.
“We know the entire industry, players and creators alike have a lot of passion for E3. We share that passion,” Pierre-Louis said. “We know it’s difficult to say goodbye to such a beloved event, but it’s the right thing to do given the new opportunities our industry has to reach fans and partners.”
In 2018, Sony PlayStation’s decision to leave the event started a domino effect of other vendors and companies pulling their attendance. Just over a year later, former E3 collaborator and journalist Geoff Keighley announced that he quit helping the ESA with the show, and since then has successfully engineered his own, separate events for showcases such as Summer Game Fest. He has also built up the showcase format in the annual Game Awards, including the one that took place Thursday.
The effort to replace E3 is ongoing. The Game Awards ceremony has captured much of E3’s cultural power, but it has been criticized for its focus on ads and marketing, which hampers recognition of the industry’s work.
Pierre-Louis said E3’s closure means the business of video games “has blossomed in different ways.”
“Any one of these major companies can create an individual showcase … [and] also partner with other industry events to showcase the breadth of games,” he said. “That’s exciting for our industry, and it means it’s an opportunity for them to explore how to engage new audiences in different ways.”
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