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New sales estimates - Three years later, the Steam Deck has dominated handheld PC gaming

LordOfChaos

Member
Today is the third anniversary of Valve’s Steam Deck, the handheld gaming PC that all but created the market for handheld gaming PCs. It was a mess to start! But three years later, The Verge has data showing how it has dominated the nascent market. While Valve told us in November 2023 that it had sold “multiple millions” of the AMD-powered handheld, we’ve never had a good glimpse at how big it is or how Windows competitors stack up… till now. It seems the Steam Deck, so far, has been bigger than all its competitors combined.
Market research firm IDC uses supply chains to estimate just how many handheld gaming systems have shipped around the world, and creates spending forecasts. When I asked IDC market research analyst Lewis Ward if he’d be willing to isolate SteamOS and Windows gaming handhelds from that data, he said yes.
So here are the estimated combined shipments of the Steam Deck, and the Windows-based Asus ROG Ally, Lenovo Legion Go, and MSI Claw from 2022 through 2024, and an estimate for 2025:

2022

2023

2024

2025 (Estimate)

1,620,0002,867,0001,485,0001,926,000
Combined Valve Steam Deck, Asus ROG Ally, Lenovo Legion Go, and MSI Claw. Figures include all SKUs in associated hardware families.
Add it up, and that’s just under 6 million shipments in three years. One way to view that: it’s small and it’s not really growing. IDC’s forecasting under 2 million shipments in 2025, rather than any major expansion.
Another is that it’s simply early days for the category: Meta’s Ray-Bans only sold 2 million pairs between October 2023 and February 2025, but its maker is taking that as a sign it could soon sell 10 million each year.
“I think it’s amazing,” AMD gaming marketing boss Frank Azor tells me, discussing IDC’s numbers for handheld gaming PCs. “This didn’t exist three years ago; we went from nothing, zero, to incremental category creation in the millions of units.”



6 million total, still don't see it as too directly competing with the Switch 2 with the Switch 1 at 141+ million as some articles like to try to frame as a contest, but the SD has been the most successful of PC handhelds and now we know the numbers
 

Zacfoldor

Member
Donald Glover Reaction GIF

I'm sure Acer is good and everything, but I can't imagine you will ever match the features or stability available from an actual gaming company like Valve. There is safety in numbers. If you are buying a handheld today it needs to be a Portal, Switch, or Steamdeck. Don't waste money on something that is much more obscure and much lower QA + value, that also has a lot of unique bugs and foibles, just because you want to stand out or want a more powerful machine. You will actually spend much more for much less chasing that dream. Play within the parameters of best practice and you will have a much better gaming experience.
 
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adamsapple

Or is it just one of Phil's balls in my throat?
Just to put things into perspective, Nintendo sold about 21 million Switch systems in this time period. This is why people need to pump the brakes on these things being major, or a real rival to Nintendo, or the new future of Xbox, or whatever.

Nintendo Switch is the only thing that runs native Nintendo Switch content.

Steam Deck is not the only way to play PC games, hell it's not even the only portable way to play PC games.

Not an apples to apples comparison.
 

yurinka

Member
I think it was maybe a year ago that it was announced or estimated that Steamdeck had sold around 3.3M-3.4M units.

Just to put things into perspective, Nintendo sold about 21 million Switch systems in this time period. This is why people need to pump the brakes on these things being major, or a real rival to Nintendo, or the new future of Xbox, or whatever.
It's a different thing, these are PCs.

For 3rd parties, PC is a market that generates about the same game revenue than consoles, and almost all of it is 3rd party revenue. Inside consoles, PS generates over half of the revenue. And the one coming from Switch on a big part is from 1st party games.

In this period, 3rd party game (game+addon sales) revenue should be at least 3-4x times in PC the one they generate in Switch.

In consoles they generated way more game revenue in PS than in Switch, and the percentage of 3rd party revenue is way higher in PS than in Switch.
 
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onQ123

Member
Nintendo Switch is the only thing that runs native Nintendo Switch content.

Steam Deck is not the only way to play PC games, hell it's not even the only portable way to play PC games.

Not an apples to apples comparison.
But the numbers include all the handheld PCs
 

Woopah

Member
Just to put things into perspective, Nintendo sold about 21 million Switch systems in this time period. This is why people need to pump the brakes on these things being major, or a real rival to Nintendo, or the new future of Xbox, or whatever.
What time period are you using here?
Nintendo Switch is the only thing that runs native Nintendo Switch content.

Steam Deck is not the only way to play PC games, hell it's not even the only portable way to play PC games.

Not an apples to apples comparison.
That's the whole point, it's not an apples to apples competitor.
 
Weird how people want to keep comparing it to Switch. Steam Deck isn’t a stand alone platform playing proprietary games. It’s an extension of the PC, and for a portable PC gaming handheld it’s far more successful than any others.

I do see a lot of people who think PC handheld gaming is way more popular than it is though. I was kind of shocked when I first found out how much the Steamdeck sold because people make it seem like much more.
 

ProtoByte

Weeb Underling
Just to put things into perspective, Nintendo sold about 21 million Switch systems in this time period. This is why people need to pump the brakes on these things being major, or a real rival to Nintendo, or the new future of Xbox, or whatever.
Yep. It's maddening that Sony might be on their way to saddling the PS6 with this handheld crap for a such a small fraction of the market.
 

diffusionx

Gold Member
Yep. It's maddening that Sony might be on their way to saddling the PS6 with this handheld crap for a such a small fraction of the market.
I don't think they are going to do this, nor do I think Microsoft will, because this is such a tiny market. It's just something that people on sites like this need to see because for some reason they think these things are super popular and booming.

ASUS might be ok selling 500,000 or 1 million of their stupid handhelds. Sony would not be okay with this.
 
Off topic, but are any of the other handhelds any good? I quite like the look of the Legion Go, and I know the Go 2 is due to release later in the year. I'm not really a PC gamer in the slightest, but I do find these things quite appealing.
 

Kacho

Gold Member
Off topic, but are any of the other handhelds any good? I quite like the look of the Legion Go, and I know the Go 2 is due to release later in the year. I'm not really a PC gamer in the slightest, but I do find these things quite appealing.
They are very good*

* if you play the right games, if you’re ok tinkering, if you’re invested in PC storefronts

They are more of a supplemental product for existing PC gamers rather than a replacement for proper PC/consoles.
 

RCX

Member
Great numbers for a gen 1 product in a category that didn't exist before its debut.

Gen 2 has the potential to reach much higher (maybe 10 million). If it has a serious technical uplift, for me it'll act as a solid hardware upgrade in a PC market where hardware costs have gone completely insane.

If it can be a really good 1080p/60fps hybrid machine I'll be very happy.
 

Three

Member
is anybody surprised that the deck is dominating the rather small handheld PC market? It's a pretty niche criteria/market and steam the biggest platform with the most exposure.
 

silent head

Member
Just to put things into perspective, Nintendo sold about 21 million Switch systems in this time period. This is why people need to pump the brakes on these things being major, or a real rival to Nintendo, or the new future of Xbox, or whatever.
43 million
 
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kiphalfton

Member
Just to put things into perspective, Nintendo sold about 21 million Switch systems in this time period. This is why people need to pump the brakes on these things being major, or a real rival to Nintendo, or the new future of Xbox, or whatever.

Just to put things into perspective PS2 still has more lifetime sales than Switch.
 

Magic Carpet

Gold Member
These things are always going to be a small niche aren’t they
IMHO I think the concept of a portable handheld gaming device either a locked down console like the Switch or open like the Steamdeck is going to grow more and more as the years go on.
Switch is a great examble of portable gaming. People don't want to be tied to a large display (see how the PS Portal is doing well too).
High Powered plug in computing tech has hit a wall of not much better than previous tech (see the Nvidia 5000 cards) and portable low powered gaming tech is catching up.
 
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rodrigolfp

Haptic Gamepads 4 Life
I don't think they are going to do this, nor do I think Microsoft will, because this is such a tiny market. It's just something that people on sites like this need to see because for some reason they think these things are super popular and booming.

ASUS might be ok selling 500,000 or 1 million of their stupid handhelds. Sony would not be okay with this.
Much less stupid than Switch as they also, ironically, can run Switch games.
 
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Comandr

Member
Dno why every steam deck thread has lots of people mocking it now. What's changed? It never used to spawn such vitriol towards it
The fear of anyone eating Nintendo’s lunch is real.
And I think people are starting to feel the age of the deck, which seems to really struggle playing some newer games.

The $399 launch price was fantastic for what it could do. I’d happily pay $599 for a higher base spec successor though. The steam deck is a fantastic device and I use mine every day. It does have a lot of shortcomings though.
 

rodrigolfp

Haptic Gamepads 4 Life
Dno why every steam deck thread has lots of people mocking it now. What's changed? It never used to spawn such vitriol towards it
It's almost always the usually "suspects".

And I think people are starting to feel the age of the deck, which seems to really struggle playing some newer games.
It was always supposed to struggle with newer games as it struggles with "PS4 gen" games.
 
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mckmas8808

Mckmaster uses MasterCard to buy Slave drives
You mean the largest store for PC games also has the largest sales of a product for playing said games.....

2025 is a generous estimate when their sales dropped by half in 2024.

Yeah, it's like they are expecting new PC handhelds to flood the market in 2025.

Dno why every steam deck thread has lots of people mocking it now. What's changed? It never used to spawn such vitriol towards it

Because some SteamDeck lovers talk about it as if it's the 2nd coming. As if it'll hurt the Switch 2. We ALLLLLL know that's not happening. So those people just annoy us.
 

Astray

Member
I don't think they are going to do this, nor do I think Microsoft will, because this is such a tiny market. It's just something that people on sites like this need to see because for some reason they think these things are super popular and booming.

ASUS might be ok selling 500,000 or 1 million of their stupid handhelds. Sony would not be okay with this.
Sony is going to be making a play to rival Switch 2/3, not compete with PC Handhelds. The point is not to sell 100s of millions in one go, but to sustainably take marketshare from the leader without losing moneym

Microsoft is a bit less clear here given their slow withdrawal from the console market, but that's probably gonna be their play too.
 
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