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NPD July 2011 Sales Results [Update 4: Wii And PS3 Hardware, 3DS/DS Relatives]

Nirolak

Mrgrgr
Overall:

Worst month for retail video game sales since October 2006.

Sales down 26% year over year.

Only 8 games sold more than 100,000 copies, down from 19 last year.



Software:

(Order seems to indicate order of sales.)

1. NCAA Football 12 - Electronic Arts (360, PS3) = ~796K (15% YoY Increase)
2. Cars 2 - Disney Interactive Studios (NDS, Wii, 360, PS3, PC)
3. Call of Duty: Black Ops - Activision Blizzard (360, PS3, NDS, Wii, PC)
4. Lego Pirates of the Caribbean: The Video Game - Disney Interactive Studios (Wii, NDS, 360, PS3, 3DS, PSP, PC)
5. Just Dance 2 - Ubisoft (Wii)
6. Major League Baseball 2K11 - Take-Two Interactive (360, Wii NDS, PS3, PS2, PSP, PC)
7. Zumba Fitness: Join The Party - Majesco (Wii, 360, Ps3)
8. Fallout: New Vegas - Bethesda Softworks/ZeniMax (360, PS3, PC)
9. New Super Mario Bros DS - Nintendo (NDS)
10. Mortal Kombat 2011 - Warner Brothers Interactive (360, PS3) = 85K

XX. Catherine = 78K
XX. Shadows of the Damned = 14K


Hardware:

Nintendo DS: Best selling platform.
Xbox 360: 277K (-37.5%) [Top selling console, 45% of total 360/PS3/Wii sales.]
Wii: 190K (-25%)
PS3: 148k (-31%) [Comes from statement math.]
Nintendo 3DS: Lower weekly average than last month, meaning at best 114K, but it could be quite a bit lower.

The 3DS + the DS is about flat to the DS total last year.



Nintendo Wii Game LTDs:

-Wii Play (13.04 million)
-Mario Kart Wii (10.64 million)
-New Super Mario Bros. Wii (8.36 million)
-Wii Fit (8.17 million)
-Wii Fit Plus (7.06 million)
-Wii Sports Resort (6.45 million)
-Super Smash Bros. Brawl (5.28 million)
-Just Dance 2 (5.09 million)


Press Releases:

Microsoft (Courtesty of JVM):

Microsoft PR said:
Xbox 360 continues to lead the U.S. console market for the fifth straight month, selling more units in the U.S. than any other console for 13 of the past 14 months. Despite a slowing of console and software sales across the industry, Xbox 360 remains on track to have the biggest year in Xbox history – an unprecedented feat in the sixth year of its lifecycle.

July 2011 NPD highlights include:
· Holding 45% share of the overall current-generation console market, Xbox 360 sold 277,000 units in July, maintaining the number-one console spot in the U.S. for 2011. This marks the fifth month Xbox 360 has held more than 40% of the current-generation console market share. (Source: NPD Group, July 2011)

· Total retail spend on the Xbox 360 platform in July (hardware, software and accessories) reached $250 million, the most for any console in the U.S. (Source: NPD Group, July 2011)


Beyond NPD momentum, Kinect continues to inspire consumers in new ways. Kinect Fun Labs has garnered more than 1 million downloads in only two months. The worldwide gaming phenomenon “Fruit Ninja” came to Kinect for Xbox 360 yesterday as “Fruit Ninja Kinect” created by Halfbrick and Microsoft Studios. By the end of the year, the size of the Kinect games portfolio will triple and Xbox will bring new partnerships like UFC and Disney to the platform.

With “Gears of War 3” launching next month and more major launches to follow during the holiday, we expect Xbox 360 to maintain its lead throughout the year, ending 2011 as the number one console worldwide.
Sony (Courtesty of JVM):

Sony PR said:
According to the July NPD, PlayStation peripheral sales increased by 18% year-over-year demonstrating a strong consumer interest in PlayStation Move and the Sharp Shooter. PlayStation will continue this momentum in the fall with the release of Resistance3, the groundbreaking shooter that combines 3D with Move and the Sharp Shooter. Our unmatched line-up of first-party software continues to deliver a gaming experience that can only be found on the PS3.
-- Patrick Seybold, Sr. Director of Corporate Communications at SCEA
Nintendo (Courtesy of Seda):

Nintendo PR said:
Just Dance 2 Becomes Eighth Wii Title to Sell More Than 5 Million Units

Just Dance® 2 from Ubisoft®, which plays exclusively on Nintendo’s Wii™ console, has sold more than 5 million units, according to the independent NPD Group, which tracks video game sales in the United States. With this milestone, the Wii system now has eight 5-million sellers* in the U.S., twice as many as competing current-generation consoles combined.

In the month of July, seven of the top 10 and 15 of the top 25 best-selling software SKUs play on Nintendo platforms. Just Dance 2 sold more than 120,000 units to finish No. 3 for the month.

“By crossing the 5 million sales mark, Just Dance 2 joins one of the most exclusive clubs in the world of video games,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “Nintendo systems have games for every type of player. We’re poised for a great holiday season, thanks to tremendous value across all our platforms and fan-favorite franchises delivering fun new surprises.”

During the next few months, Nintendo will release a huge selection of fan-favorite titles. This includes Star Fox 64™ 3D, Super Mario™ 3D Land and Mario Kart™7 for the Nintendo 3DS™ portable entertainment system, The Legend of Zelda™: Skyward Sword for Wii and Kirby™ Mass Attack for the Nintendo DS™ family of systems, which was the best-selling platform in July.

* The Wii titles to surpass 5 million units sold in the U.S. include: Wii Play™ (13.04 million), Mario Kart™Wii (10.64 million), New Super Mario Bros.™ Wii (8.36 million), Wii Fit™ (8.17 million), Wii Fit™Plus (7.06 million), Wii Sports Resort™ (6.45 million), Super Smash Bros.™Brawl (5.28 million) and Just Dance 2 (5.09 million).

For more information about Nintendo, visit http://www.nintendo.com.


Additional Stories:

Industry Gamers via Road said:
Games are increasingly going digital - everyone knows that. In the meantime, the retail sales report for July from NPD painted quite an ugly picture. The industry was down 26% to $707.7 million, as software fell 17% to $336.2 million and hardware dropped 29% to $229 million. Accessories also dipped 8% to $127.8 million.

With the exception of EA Sports' NCAA Football, there weren't many top new releases during a slow summer month. The result was one of the lowest months for the U.S. games business in nearly five years.

“There is no getting around the fact that video game sales in the new physical retail channel suffered its lowest month since October 2006," noted NPD analyst Anita Frazier. "Despite the very rough month, new physical retail sales are down just 4% year-to-date and based on seasonality trends observed over the last 10 years, which have been remarkably stable year-in, year-out, industry sales in this particular channel are poised to land in the flat to -2% range once the total year is completed.”

Frazier also pointed out that digital is indeed helping to make up for lost physical sales. “New physical retail sales of hardware, software and accessories accounted for 69% of the total consumer spend on the industry in Q1. We have measured some remarkable growth in other ways that consumers are acquiring content, including digital sales of full games and add-on content, mobile games, and social network gaming. Growth in these areas, combined with a flat to modest decline in new physical sales should result in 2011 showing growth over 2010," she said.

On the software charts, EA's NCAA Football easily took first place. “NCAA 12 was the best-selling title for the month, realizing a 15% increase in unit sales versus NCAA 11 in July 2010. The increase in sales could have been fueled by ardent football fans who have to wait a little longer to get their hands on Madden this year,” Frazier said.


As for hardware, following months of huge momentum, Xbox 360 finally saw a year-over-year decline. “This was the first month that the Xbox 360 saw a year-over-year decline since December 2009. This is more of a reflection of robust sales last July, which was the biggest month for unit sales of the 360 in 2010 outside the holiday months (November and December). Last year’s sales of the 360 hardware platform were driven by the introduction of the Kinect-ready slim form factor SKU,” Frazier noted.
Source: http://www.industrygamers.com/news/game-industry-plummets-26-in-worst-month-since-october-2006/

Venture Beat via Wario64 said:
In July, video game sales cratered 26 percent compared to a year ago as the U.S. retail game industry continues to suffer from a low rate of new game releases, according to market researcher NPD Group.

The July figures were down 26 percent, following a 10 percent overall drop in June and the worst month since 2006. While it may seem like the game industry is in a funk, these sales numbers reflect only retail sales. Other digital sales – including used games, rentals, online games, mobile games and social games — show constant growth.

“There is no getting around the fact that video game sales in the new physical retail channel suffered its lowest month since October 2006,” said Anita Frazier, an analyst for NPD.

She said that, despite the very rough month, new physical retail sales are down just 4 percent year-to-date and, based on seasonality trends observed over the last 10 years, the trend for the year is expected to be flat to down 2 percent in overall sales.

Total video game hardware, software, and accessory sales at retail stores were $707.7 million in July, down 26 percent from $961.3 million a year ago. Overall console video game sales (excluding PC games) were $687 million, down 20 percent from $855.3 million a year ago.

Game hardware sales were $223 million, down 29 percent from $313.8 million a year ago. And game software sales were $336.2 million, down 17 percent from $403.3 million a year ago. Accessory sales, which in earlier months this year were up thanks to strong sales of Microsoft’s Kinect motion-sensing system, were $127.8 million, down 8 percent from $183.1 million a year ago.

If you throw in the sales of PC, console and portable games, the total is $356.9 million, down 30 percent from $509.3 million a year ago. That means that PC games are also suffering pretty bad right now.

Last year saw the release of RockStar Games’ Red Dead Redemption, while this year RockStar (which is owned by Take-Two Interactive) released the highly acclaimed LA Noire detective game in May. LA Noire dropped off the top ten list already. Meanwhile, Take-Two’s big release for June, Duke Nukem Forever, completely cratered and fell off the list in July. The game was panned by critics.

The top sellers this month included Electronic Arts’ NCAA Football; Disney’s Cars 2; Activision Blizzard’s Call of Duty Black Ops; Disney’s Lego Pirates of the Caribbean; Ubisoft’s Just Dance 2; Take-Two Interactive’s Major League Baseball 2K11; Majesco’s Zumba Fitness: Join the Party; Bethesda Softworks’ Fallout New Vegas; Nintendo’s New Super Mario Bros. DS; and Mortal Kombat 2011.

Microsoft said it held 45 percent share of the overall current-generation game console market. It said it sold 277,000 Xbox 360s in July, maintaining the No. 1 spot. It said it was the fifth month where the Xbox 360 held more than 40 percent of the current-generation market share. Total retail spend on Xbox 360 products was $250 million, the most for any U.S. console, but down from $350 million in June. Microsoft was down from a year ago, but last year’s sales were pumped up by the launch of a slimmer model, Frazier said.

Frazier said that a year ago, 19 games sold more than 100,000 units. This year, only eight games sold more than 100,000 units. That was because there were so few new releases. Last year, 29 games were released in July, while this year there were only 17 releases. August could also be a slow month because EA’s Madden NFL 12 won’t release until Aug. 30 this year.
Source: http://venturebeat.com/2011/08/11/j...ercent-worst-since-2006/#.TkRYkZkLVxM.twitter
 

Snuggles

erotic butter maelstrom
Damn, this is probably the most boring NPD in NPD history.

It's kind of odd to see New Vegas on there. Must have been an extremely slow month.
 

itxaka

Defeatist
Xbox 360: 277K (-37.5%) [Top selling console, 45% of total 360/PS3/Wii sales.]

Taking the other consoles into account, will maybe mean that one of them didn't cross the 100K mark? Awesome, does someone had that old gif used for the PS3 when it didn't cross the 100K mark?
 

[Nintex]

Member
So what was released last month... Resident Evil Mercenaries I'm not sure what else.
Also I kinda expected to see Zelda on there maybe it would've made the top 10 if they used the old method.
 

Voltron64

Member
Nirolak said:
Software:

(Order seems to indicate order of sales.)

1. NCAA Football 12 - Electronic Arts (360, PS3)
2. Cars 2 - Disney Interactive Studios (NDS, Wii, 360, PS3, PC)
3. Call of Duty: Black Ops - Activision Blizzard (360, PS3, NDS, Wii, PC)
4. Lego Pirates of the Caribbean: The Video Game - Disney Interactive Studios (Wii, NDS, 360, PS3, 3DS, PSP, PC)
5. Just Dance 2 - Ubisoft (Wii)
6. Major League Baseball 2K11 - Take-Two Interactive (360, Wii NDS, PS3, PS2, PSP, PC)
7. Zumba Fitness: Join The Party - Majesco (Wii, 360, Ps3)
8. Fallout: New Vegas - Bethesda Softworks/ZeniMax (360, PS3, PC)
9. New Super Mario Bros DS - Nintendo (NDS)
10. Mortal Kombat 2011 - Warner Brothers Interactive (360, PS3)

uhhhhh
 

Gravijah

Member
[Nintex] said:
So what was released last month... Resident Evil Revelations I'm not sure what else.
Also I kinda expected to see Zelda on there.

Mercs, not Revelations.

RatskyWatsky said:
Why is Fallout New Vegas up there? Was there some sort of massive sale or something?

There was the 10 dollar BB sale, I don't know of any others.
 

Snuggles

erotic butter maelstrom
RatskyWatsky said:
Why is Fallout New Vegas up there? Was there some sort of massive sale or something?

I believe it was $10 at Best Buy.

^ I had it before Gravijah, he cheated with an edit! ^
 

onipex

Member
WTF at the Mario DS game. Also are free 360 giveaways still being counted or was just a one month promotion? Good numbers for the 360 if that is just retail sales even with such a big drop.
 
9. New Super Mario Bros DS - Nintendo (NDS)

1z5jhj9.jpg
 

Duxxy3

Member
My hypothesis: Micro transactions and digital distribution are killing the monthly sales chart.

As for hardware: The Wii is dead and the others are too expensive this far into the generation. If the free xbox's are being counted in then the results are even worse.
 

Alrus

Member
KingDizzi said:
Call me crazy but I get the feeling MW3 is not only going to sell well up front, but have good legs as well.

I don't see how that is crazy thinking? It's pretty much a given.
 

[Nintex]

Member
JABEE said:
We need new consoles.
Yeo the industry needs new hardware they can tip toe around the issue and start hammering on services but in the end a new Xbox or PlayStation could kick things into high gear again provided they offer enough new games.
 
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