Interview hosted by Ryan McCaffrey here
Some highlights (paraphrased), Ed Fries is a cool guy and also did Halo 2600 and Figureprints if you didnt know
On meeting Japanese developers:
On a potential Westwood Acquisition:
On Microsofts initial plans for Xbox:
On Bill Gates and Steve Ballmer, and the divisions with Microsoft:
On Halo's doubts:
On Gypsum and Halo's massiveness:
On teaming up with Nintendo and Sony:
On Rare:
On Halo 2's development and why he left:
On the 360 and whoever took the job of MGS Studios boss:
On favourite Xbox moments:
On Xbox One:
On Phil Spencer:
Some highlights (paraphrased), Ed Fries is a cool guy and also did Halo 2600 and Figureprints if you didnt know
On meeting Japanese developers:
I mean I literally just taken the job because I was a little frazzled and people are telling me im making a huge mistake in my career, and im there and im walking down the streets in Tokyo and you know we went and visited all the great japanese game developers I go in and I see Capcom and theyre showing this game theyre working on called "Biohazard" and im looking at them like "This is Alone in the Dark!" and theyre like "Yes yes! Alone in the Dark!", I can remember moving through Tokyo that night thinking I made the right choice
On a potential Westwood Acquisition:
I did what any gamer would do with all the resources I had and worked with every developer I could like "Oh I love this game!" we tried to hire Westwood, almost got Westwood actually, but EA outbid us the last minute. But I went around and talked to everybody I respected in the industry like Bungie.
On Microsofts initial plans for Xbox:
So they had an idea that essentially was a console but it was a PC, it'll look like a console and it'll install it quietly in the background, but it will really be a PC CD, but it'll play like a console. Its so true how full circle it is.
On Bill Gates and Steve Ballmer, and the divisions with Microsoft:
So basically there were two internal teams with the Valentines Day Massacre, I teamed up with one, the other was the continuation of the Sega Dreamcast line and their console was very much a pure console. Ours had a hard disk and was a PC in disguise, so we had all these executives on our side and we had guys on our side and Bill Gates chooses us because were on-strategy, were running Windows and all this stuff. Then we spend a year going over what its actually going to take, the Dreamcast team shuts down and joins us, and we become more like them, but at some point we drop Windows. We want this closed thing that runs games really well. So all of that culminates into this big meeting on Valentines Day, so we go into the meeting and four o clock valentines day, Bill walks in he's holding a Powerpoint deck and yells "This is the blanking insult to everything ive done at this company" and that was the start, so we all looked at J Allard because we knew Bill's mad about the no Windows thing, because we forgot to "pre-disaster" him, so J is in shock for a minute and Bill yells at me and shuts me down and Robbie steps up and Bill shuts him down anyway, and then Ballmer goes through and says we're gonna lose alot of money and he's beating us up about that, hours go by its five o clock, its six o clock, its Valentines Day! Most of us have something going on! So we spent years working on this and looking at each other and convincing them this is the best plan, so finally one of the observers at the meeting just raises his hand and says "What about Sony?" and he says "Sony is slowly invading the living room with a processor here software there, they could be a threat to Microsoft" so Bill and Steve stop and look at each other and go "Yeah...what about Sony?" and so Bill turns and says "Im going to give you guys everything you want" and Ballmer repeats the same thing. and I turn to Robbie and say...that was the weirdest meeting I've ever been in.
On Halo's doubts:
Anytime I talk to the press they were like "Whats your Mario" and I said well i got this Master Chief thing, At E3 2001 they tried to show this multiplayer demo, it didnt impress people, I thought the singleplayer demo was cool but people in the press were like "hmm, I dont know we'll see" so we had things like Project Gotham Racing, Munchs Odyssee, there was only one real big shooter on console at that point which was Goldeneye. Sometimes I show a Penny Arcade cartoon and they were at Xbox launch and the last frame is a toilet seat and 'Halo is shit' hahaha and then it took off and now everyones like "Oh yeah of course, we all knew it would do well!"
On Gypsum and Halo's massiveness:
I have the opposite problem now, now Halo was too important, and now things revolve around Halo, and the next Halo and theres too much pressure to get the next Halo out, but the way I want to make Xbox is better is make more cool shit like Halo, not just focus exclusively on Halo and we saw it with other franchises before. After Halo 1 shipped, Jason went off with Gypsum but what happened was, look Jason is the heart of soul of Bungie, but he is the glue that holds that group together, when he was off, when that team was off, even though the team was super talented, they always used to go to him and then we reviewed the project and it was really off the rails, so Jason said he was going to fix it, but it would take years to fix it, but this is a problem for the people who thought Halo should be the center of the entire universe, and this leads up to why i left.
On teaming up with Nintendo and Sony:
When we first started thinking about doing Xbox, we met with Nintendo and we sat down with Iwata and others and we said this is what we want to do, can we be partners? And they said no, and I was like we can do the software, the networking stuff, you can do the hardware. They said no, then Bill met with Sony, they said no. If anybody thought about buying Nintendo, I havent heard that one. Ask Bill or Robbie that question.
On Rare:
So I was a big fan of Diddy Kong Racing and Conkers Bad Fur Day theres only so many teams that do super top special work, for me it was always, it wasnt like lets acquire all these people, it was like how can we work with each different team? Sometimes it was like Bungie saying they were out of business, we were like okay, we'll rescue you. Nintendo had an option to buy the other half of Rare, they call me up, they explain this arrangement, it doesnt look like Nintendos going to exercise their option. So my entire career is battling, so heres an opportunity that is like two birds with one stone, and its going to be expensive and we can take it away from our competitors one bird, and theyre making games for us, two birds. Activision almost did buy them. We put in a bid, Activision outbid us, it looked like we were going to lose. At the very last minute Robbie increased our bid and we won. Who knows what could have happened with Rare, if I was there i'd try to make sure that the Stamper brothers would still be there.
On Halo 2's development and why he left:
So the reasons I left are complicated, im turning 40, I have alot of money, I have kids, so these are things on one side, but on the other I found myself when I was working on games, with an immense amount of freedom, because "no-one cared" remember that quote? By the time we got Xbox out it was proven to be a success, everyone cared, it felt like working on Office again, it felt like it was people who didnt know the game business and it was frustrating for me, an example is the Bungie story, we needed an extra year to do the next portion, So Robbie said "lets have a vote" with J Allard and other people and said 'should we force Bungie to ship on the original schedule or give them more time', every person voted to force them except for me, I said "I will quit now if we dont give them this extra year" and these are not dumb guys, but they didnt see the whole picture, and it was a sad day, and it was much more committee run and not a direction I agreed with. But that was just one of a million things, you can only threaten to quit a certain amount of times..
On the 360 and whoever took the job of MGS Studios boss:
My Xbox 360 wouldnt have been that different, Robbies strategy to launch earlier worked very well, I had a great team of people running these projects, but whoever stepped in my shoes had to step into this political morass and fight and do the right thing and it's hard.
On favourite Xbox moments:
My favourite moment is launch of the Xbox in NYC, and Xbox is on all the screens and its one of those moments and you know you're at the central point. Psychonauts got cancelled before so I worked with Tim Schafer, Seamus too and wanted to find that game a home. So thats one of my favourites, yes I did back Psychonauts 2 recently as well
On Xbox One:
They stumbled at the Xbox One launch, and they didnt do all the things Robbie did with the 360, they didnt launch first, they launched it at too high a price, and theres a bunch of other things we can talk about. But its still fundamentally a good product. But whats also interesting what Sony did, they basically made a 360 so the two products are very similar and theyre both PC's, theyre both back to that original vision. I have both, theyre great and I play them both like any hardcore gamer
On Phil Spencer:
One important thing I want to talk about is Phil Spencer, Phil Spencer is someone I recruited into the group long ago When I decided to quit Microsoft in 2004, I had 1200 people working for me, one person walked into my office and saidShould I quit too?and that was Phil Spencer. And I said, No Phil, you dont have to quit, you should stay and make this better He's a great guy, a ton of loyalty obviously, and I was really happy to see him go into that role, and I think hes done a great job of fixing things. A great example is his things recently opening Xbox Live for cross-platform play, im a big fan of Shuhei Yoshida as well, hes a great guy, so its great to see more co-operation and respect between those two groups, so im very optimistic for the future of both companies.