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Booming British videogame industry under threat as it sleepwalks into AI disaster

cormack12

Gold Member
Source: https://www.independent.co.uk/news/business/ai-gaming-grand-theft-auto-vi-b2673253.html
(Paywalled...)

It’s also a rarity these days: a British, world-beating tech
success. The GTA strand is developed by Rockstar Games, based in
Dundee. In all, more than 2,000 people will have worked on the new
game, in Scotland and elsewhere.

Not only is GTA proof that we should take video gaming more seriously,
as something Britain does extremely well – the sector employs
thousands and is a huge domestic wealth creator – but it also means
we need to pay close attention to anything threatening that hegemony.

Nick Poole, chief executive of UKIE (the Association for UK
Interactive Entertainment), is concerned that we – and especially
our government and lawmakers – are too complacent in our approach to
artificial intelligence, that we run the risk of losing our jewels, of
enabling AI and its use of large language models such as GPT. “If we
want _GTA VI_’s successor to be made in the UK, it’s vital we
don’t surrender to AI,” he says.

Poole’s concern is that we’re sleepwalking into disaster. “We
really need to start developing category-scale responses to emerging
tech rather than eternal catch-up,” he warns.

Last month, the government launched a consultation on copyright and
artificial intelligence, which closes at the end of February. It’s
seeking views on how the law can be underpinned to both combat and
support AI. It’s the “both” that is so worrying. “Two major
strengths of the UK economy are its creative industries and the AI
sector. Both are essential to drive economic growth and deliver the
government’s plan for change,” says the ministerial press release.

“Copyright is a key pillar of our creative economy. It exists to
help creators control the use of their work and allows them to seek
payment for it.” So far so good. But the consultation’s objective
is also “ensuring AI developers have access to high-quality material
to train leading AI models in the UK and support innovation across the
UK AI sector”.

It points towards an outcome of compromise, to a product that
resembles that other British classic: fudge. The fear is that AI
continues to behave how it has done so far, which is to do precisely
what it wishes. Except it will now have some sort of official
endorsement.

“It seems axiomatic that there will be copyright in the source
material on which the technology is ‘trained’ ... That copyright
material ought to have been licensed with the permission of the
rightsholder,” says Poole. “That it was not ... is not a flaw in
copyright legislation. It’s a flaw in enforcement.”

We appear to be moving rapidly from a system that relies on the
default of licensing to one that assumes an automatic right to use
published material for AI unless the creator has exercised their right
to be excluded.

“I think it is because governments are so terrified of losing the AI
arms race that they are willing to undermine creative rights,” says
Poole. “But they could focus instead on winning a different race: to
be the prime movers not in ‘AI for its own sake’ but in
‘Responsible AI’ that is both ethical and sustainable.”

TLDR:
The British gaming industry, exemplified by Rockstar Games' highly anticipated GTA VI, is a global success story, with the game expected to generate $3 billion in its first year. However, the rise of artificial intelligence poses a significant threat. UK Interactive Entertainment (UKIE) chief Nick Poole warns of complacency regarding AI's impact, particularly its use of copyrighted material for training without proper licensing. Current debates around copyright and AI suggest a shift from an “opt-in” system, where creators must grant permission, to an “opt-out” model that assumes rights unless creators object. Critics argue this undermines creative industries, likening enforcement challenges to futile sandcastles against a tsunami. Poole advocates for a focus on ethical, sustainable AI rather than an unregulated AI arms race. As the UK government consults on balancing innovation with creator rights, it faces a crucial choice: protect its booming creative sector or risk its erosion to unchecked AI development.
 
Both are equally bad since their whole purpose is to kill human creativity.

In the first stage, DEI replaces talent for hacks who can only copy the work of better people.

In the next step, AI replaces those hacks, claiming that it can do the same job without negatively impacting "quality."

No, AI won't ever do the job of great writers and creators, only the mediocre ones that have infested Western entertainment.
 

peek

Member
I do NOT give a shit if aspects of a game is being made, or assisted, with AI. As long as its good, who gives a fuck? I think AI voice is still a ways off. I can still tell whenever something is AI gen for most voice lines.
 
AI will automate some boring tasks.

DEI is the real danger to the gaming industry because it is killing the hobby.

I hate DEI but i also hate when people label everything DEI without it actually being DEI. Witcher 4 got labeled DEI, ghost of yotei got labeled DEI, indiana jones before it was released got labeled DEI, etc etc. I'm fine with calling out DEI but i'm not cool with labeling games DEI before we know anything about them 'new naughty dog game as well'.
 
Last edited:

sono

Gold Member
Reading the op I am not sure I read a reason for the concern. AI is just a tool that can help with productivity.

Also why DEI is being discussed, there is no connection to AI
 

hemo memo

You can't die before your death
Randomly generated levels and repetitive, copy-paste environments in open-world games aren’t new concepts. We’ve seen this for years, and there’s even an entire genre (roguelike) that thrives on procedurally generated content. The fear that AI will reduce creativity overlooks the fact that these techniques have already been part of game design.
 

v1oz

Member
AI is one of the things the games industry needs to improve. You wonder why most NPCs in video games are braindead when you have neural networks that can play chess and Go better than human players.
 

Jinzo Prime

Member
Source: https://www.independent.co.uk/news/business/ai-gaming-grand-theft-auto-vi-b2673253.html
(Paywalled...)

It’s also a rarity these days: a British, world-beating tech
success. The GTA strand is developed by Rockstar Games, based in
Dundee. In all, more than 2,000 people will have worked on the new
game, in Scotland and elsewhere.

Not only is GTA proof that we should take video gaming more seriously,
as something Britain does extremely well – the sector employs
thousands and is a huge domestic wealth creator – but it also means
we need to pay close attention to anything threatening that hegemony.

Nick Poole, chief executive of UKIE (the Association for UK
Interactive Entertainment), is concerned that we – and especially
our government and lawmakers – are too complacent in our approach to
artificial intelligence, that we run the risk of losing our jewels, of
enabling AI and its use of large language models such as GPT. “If we
want _GTA VI_’s successor to be made in the UK, it’s vital we
don’t surrender to AI,” he says.

Poole’s concern is that we’re sleepwalking into disaster. “We
really need to start developing category-scale responses to emerging
tech rather than eternal catch-up,” he warns.

Last month, the government launched a consultation on copyright and
artificial intelligence, which closes at the end of February. It’s
seeking views on how the law can be underpinned to both combat and
support AI. It’s the “both” that is so worrying. “Two major
strengths of the UK economy are its creative industries and the AI
sector. Both are essential to drive economic growth and deliver the
government’s plan for change,” says the ministerial press release.

“Copyright is a key pillar of our creative economy. It exists to
help creators control the use of their work and allows them to seek
payment for it.” So far so good. But the consultation’s objective
is also “ensuring AI developers have access to high-quality material
to train leading AI models in the UK and support innovation across the
UK AI sector”.

It points towards an outcome of compromise, to a product that
resembles that other British classic: fudge. The fear is that AI
continues to behave how it has done so far, which is to do precisely
what it wishes. Except it will now have some sort of official
endorsement.

“It seems axiomatic that there will be copyright in the source
material on which the technology is ‘trained’ ... That copyright
material ought to have been licensed with the permission of the
rightsholder,” says Poole. “That it was not ... is not a flaw in
copyright legislation. It’s a flaw in enforcement.”

We appear to be moving rapidly from a system that relies on the
default of licensing to one that assumes an automatic right to use
published material for AI unless the creator has exercised their right
to be excluded.

“I think it is because governments are so terrified of losing the AI
arms race that they are willing to undermine creative rights,” says
Poole. “But they could focus instead on winning a different race: to
be the prime movers not in ‘AI for its own sake’ but in
‘Responsible AI’ that is both ethical and sustainable.”

TLDR:
The British gaming industry, exemplified by Rockstar Games' highly anticipated GTA VI, is a global success story, with the game expected to generate $3 billion in its first year. However, the rise of artificial intelligence poses a significant threat. UK Interactive Entertainment (UKIE) chief Nick Poole warns of complacency regarding AI's impact, particularly its use of copyrighted material for training without proper licensing. Current debates around copyright and AI suggest a shift from an “opt-in” system, where creators must grant permission, to an “opt-out” model that assumes rights unless creators object. Critics argue this undermines creative industries, likening enforcement challenges to futile sandcastles against a tsunami. Poole advocates for a focus on ethical, sustainable AI rather than an unregulated AI arms race. As the UK government consults on balancing innovation with creator rights, it faces a crucial choice: protect its booming creative sector or risk its erosion to unchecked AI development.
If the UK bans AI, bigger games will be made elsewhere for cheaper. You can't run from it, you have to face it headfirst.

What happens when China or Korea is able to make a GTA 6 sized game with half the people and a quarter of the price?
 

Cyberpunkd

Member
In all, more than 2,000 people will have worked on the new game, in Scotland and elsewhere.
Ubisoft reading this:

200.gif
 

Danny Dudekisser

I paid good money for this Dynex!
I do think support for AI is going to bottom out next year - consumers (the ones that are aware, at least) have expressed a complete distaste for the product it creates, and the limitations of what AI can actually produce without heavy oversight are becoming increasingly clear. That's assuming that all of the potential utility doesn't get regulated out of it entirely.

I acknowledge there's a middle ground where AI can be useful for routine, boring tasks, but it feels like big tech has way overplayed their hand on this field.
 

bundylove

Member
You guys worry about AI in the digital world more so than in the real world.

The real danger will be taking away your jobs
Lot of the jobs are artificially created anyways and can be completely eliminated by just simply getting a license for an AI that is designed to do those tasks.
See it at retail see it at fast food chains, offices etc.

Well at least we will have more time to play games
 

Matt_Fox

Member
AI for gaming is and will progressively become an amazing organisational tool capable of streamlining and removing 'donkey work'. It's a clear benefit.

That's where the conversation is now, at least. Things may progress quickly and if they do then it's definitely not a UK response that's required - it's a global one.
 

ReyBrujo

Member
No, AI won't ever do the job of great writers and creators, only the mediocre ones that have infested Western entertainment.

I wouldn't say never, though. Neural networks have advanced so much in such a relatively little time and once quantum computing algorithms catch up you would be surprising at what they might be able to do. You and I both might not even care about videogames anymore by then, though.
 
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