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NeoGAFs Kent Brockman
Stories from 30 years of PlayStation
During EGX in London, PlayStation veterans Chris Deering, David Wilson, Geoff Glendenning, David Ranyard and Masami Koc…
www.gamesindustry.biz
The GTA exclusivity deal was partially a reaction to Xbox
"We were worried when we saw Xbox coming," Deering remembered. "We knew exclusivity was the name of the game in a lot of fields, like Sky TV with sports. Just as Christmas was approaching when Xbox would launch, a few of us went out to our favourite third-party publishers and developers, and we asked them, 'How would you like a special deal if you keep your next generation game on PlayStation exclusive for a two-year period?' And one of the deals we made was with Take-Two for the next three Grand Theft Auto games. At the time, it wasn't clear that Grand Theft Auto 3 was going to be as huge as it was, because it used to be a top down game."It was very lucky for us. And actually lucky for them, because they got a discount on the royalty they paid. Those deals aren't uncommon in industries with platforms. Including today with things like social media."