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Laura Fryer - Games Industry Bubble

Are we headed for another gaming industry crash?

  • Yes

    Votes: 42 28.8%
  • No

    Votes: 68 46.6%
  • Don't know / Don't care

    Votes: 36 24.7%

  • Total voters
    146

Generic

Member
The video is actually correct, the fact that the connection between players and developers has broken down is unfortunately a fact. At some point in time, studios simply stopped hearing and listening to players, and began to promoting their vision and ideas. This of course does not apply to all studios, as for the press, yes, there is a kind of bubble, but it is actually mutual - the developers have fed the press, which is actually convenient for them, and the press has created a pleasant environment for the developers to present information. Players were not included in the plans of either, as we can see. And what is happening now is that the players have simply had enough and are starting to push back, and the press can no longer cope with the pressure.
Why there should be a connection between players and developers? They aren't my friends.
 

Brigandier

Gold Member
Why there should be a connection between players and developers? They aren't my friends.

spiderman lol GIF
 

Mayar

Member
Why there should be a connection between players and developers? They aren't my friends.
You are confusing Friendship with Understanding your audience. No one asks them to be friends, they just stopped understanding and, in principle, paying attention to the needs of the audience for which they make games. At some point in time, studios began to make products that promote the interests of the corporation and the studio itself, rather than trying to create a product for players.
 

Generic

Member
But really, why? I play games, not game developers.

You are confusing Friendship with Understanding your audience. No one asks them to be friends, they just stopped understanding and, in principle, paying attention to the needs of the audience for which they make games. At some point in time, studios began to make products that promote the interests of the corporation and the studio itself, rather than trying to create a product for players.
Yes, it's called capitalism.
 

Generic

Member
And now they are eating the consequences of this behavior with a full spoon. And if they do not turn to face the players, we will continue to see a series of weak projects, games that did not pay off, etc.
Two more weeks until EA becomes bankrupt.

For capitalism to work a connection between consumers and products(and their devs) has to exist ... you are mixing friendship with consumer-seller connection
It's working since videogames have never been more popular.
 

Generic

Member
this is an recent example of media vs gamers.



so, what’s the implication? That gamers are the scum of society? nice way to engage with a customer base that just wants entertainment. Maybe they need to figure out how to get the game to run at 60 FPS first. Perhaps this access media should actually ask hard-hitting questions to inform gamers as to why this dev is delivering a sub-par product.....

He's entitled to his opinion, just like people are entitled to dislike the game.
 

Mayar

Member
Two more weeks until EA becomes bankrupt.
This will never happen, or let's say as long as they have sports games they are completely safe. EA has not received large profits from games for a long time, the company's main revenue comes from microtransactions.
70% of all EA revenue is fees for subscription and microtransactions. Well, if you want to explain to people that it is enough to buy FIFA every year and donate thousands of dollars to it, you are welcome, if the revenue from microtransactions disappears then yes they will go under, but I think we all understand perfectly well that this will not happen.
 

YuLY

Gold Member
Veilguard hasnt been rejected tho. Its on mostly positive on steam and it's doing fine in sales.
Define fine...is 1 mil fine for a game in dev for 6-7years which had a total reboot ? I dont think so.

Also why point steam reviews but ignore the 3.8 User score on metacritic. And dont worry it will become Mixed very soon, you can bookmark this. It used to be 84% when they deleted some negative reviews in the first days on steam, now it sits at 71%, give it 2 weeks and it will be Mixed. That isnt a good reception, even reddit has turned against the game for the most part, the only people defending it are desperate lgbtq members since they feel they need to defend it for catering to them.

Veilguard is a failure.
 
Nah, we aren't headed for an industry crash but we are definitely headed for a course correction and some big time Western studios are definitely gonna shut down if they keep making shitty agenda driven expensive games nobody wants.


Gaming is too big and too diverse of a market to crash like it did back in the day.
 
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Define fine...is 1 mil fine for a game in dev for 6-7years which had a total reboot ? I dont think so.

Also why point steam reviews but ignore the 3.8 User score on metacritic. And dont worry it will become Mixed very soon, you can bookmark this. It used to be 84% when they deleted some negative reviews in the first days on steam, now it sits at 71%, give it 2 weeks and it will be Mixed. That isnt a good reception, even reddit has turned against the game for the most part, the only people defending it are desperate lgbtq members since they feel they need to defend it for catering to them.

Veilguard is a failure.
well, particularly when you consider the game it's the sequel to:​
Dragon Age: Inquisition is BioWare's most successful launch in its history UPDATE 2: Based on Units Sold

https://dragonage.fandom.com/wiki/U..._in_its_history_UPDATE_2:_Based_on_Units_Sold
 

Clear

CliffyB's Cock Holster
Not strictly true.
You just don't hear about the sweeping layoffs and closures of indie studios because they don't get coverage and no one cares. There's too many of them on the market.


Also not strictly true.
The only Japanese publisher truly "prospering" right now is Capcom. And that's mostly because of a deluge of remakes and re-releases. To a lesser extent, Sega.

But outside of Monster, none of these games are 10-20 million + sellers.

I wasn't necessarily thinking of Japanese devs; more like Shift Up and Game Science, the team that did Lies Of P, etc.
Not to mention the PalWorld and Genshin-verse games...

And please, let's be real; very few titles released in any calendar year top 10m units, let-alone 25m like Elden Ring.

The expectation of hitting those sorts of numbers is frankly, a bad joke. The market simply isn't big enough. Especially without massive discounting on full-price titles.
 
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The echo chamber is definitely a problem. It doesn't help that you wait on average 5 years to find out if you made the right decisions. However, a significant part of the industry is doing great and I would argue are thriving. This doesn't look like an industry collapse to me. Some thoughts on a few issues that is happening to mid to large sized Western devs:

1. Gaming has gone full corporate. This is the fundamental problem, MBAs have taken over just like the movie and music industries. You can see what happens to creative output once this happens time and time again. The decisions are made by committee or upper management, which is typically far enough away from the actual creatives working on the game. And once a game's formula is a "proven" success, they will iterate on it until it fails spectacularly. The only language these guys understand is money, so it takes a financial disaster like Concord to wake them up or they will keep trying again and again.

2. Most games are entirely derivative of other, better games. Even the creative types are at fault here. It comes from a good place, "wow I loved _____ and I want to create something like that!" But what happens is a new game is created that doesn't really do anything new, why not just play the original game it's copying? God forbid it's actually a worse game overall. The question should be "why would people want to play this game?" instead of "why aren't people buying this game we created?" There is competition between new games and old ones, and even other leisure time activities. If there isn't a reason for people to choose your game over another use of their time, it will fall flat on its face.

3. Nearly all dev teams are far too ambitious in terms of game scope, especially visual fidelity. To me, this is a problem directly related to issue #1. The metrics they shoot for are making the game look incredible, and making the game last a long time to increase perceived value per dollar spent. Not every game can be a AAA masterpiece, just like not every game can have a huge open world like Skyrim. There is room for games of all scales, from a short and addicting puzzle game to sprawling open RPGs, and everything in between. Reducing the scope here would cost significantly less, and despite what people claim, I don't think they'd care so long as the game is still good.

4. These companies are chasing mainstream and fair-weather gamers and including those players in their metrics for follow up titles and sequels. You can't count on this audience to show up time and time again. Go ask Nintendo what happened with the Wii, or ask Microsoft about Halo. You can't assume the previous game's playerbase will show up.

5. The cheap money from near-zero interest rate policy has dried up, and all of the risk taking and temporary "growth" we saw from COVID has come back down to earth. We are seeing the end result of loose monetary policy and how inefficient companies were when they scaled up their teams. The downswing is here and I think it's a pretty natural result when you see how expensive it is to make games contrasted with how much people are actually spending, and what they are spending their money on.
 

kruis

Exposing the sinister cartel of retailers who allow companies to pay for advertising space.
GAF loves grifters who tell them that they're right.

You clearly didn't watch the video. Laura Fryer is an industry professional, worked as an executive producer/general manager at MS/WB/Epic and completely avoided politics in her 13 minute video.

 
You clearly didn't watch the video. Laura Fryer is an industry professional, worked as an executive producer/general manager at MS/WB/Epic and completely avoided politics in her 13 minute video.


Haven't you heard? Everyone critical of AAA pubs and devs and their decisions is by definition a grifter and should be silenced and discredited. Always.

Especially if it's my favorite pub or dev.
 

RoboFu

One of the green rats
No way, too many people making games and publishers are not in charge of the industry anymore. Anyone anywhere can get a game out.
 
The echo chamber is definitely a problem. It doesn't help that you wait on average 5 years to find out if you made the right decisions. However, a significant part of the industry is doing great and I would argue are thriving. This doesn't look like an industry collapse to me. Some thoughts on a few issues that is happening to mid to large sized Western devs:
i think the point of the video focuses in the dynamic between the game developer/Publisher and how the game is sold (Marketing/PR/Media/Influencers)

it is clear as she states, that the bubble in which game devs/Publishers and media have created is clashing with gamers/consumers.

what you wrote, while insightful is missing the real issue of this topic:

The antagonistic attitude between parties is creating an environment where specific videogames (let's call them games under the "studio system") are being damage as both industry and medium.
 

ProtoByte

Weeb Underling
it is clear as she states, that the bubble in which game devs/Publishers and media have created is clashing with gamers/consumers.
I don't think it's clashing, so much as increased disinterest and lack of enthusiasm.

She's got the media problem down pat, but she doesn't talk about the Reddit and discord culture that surrounds a lot of these games. The Twitch problem is also another can of worms. Devs are getting plenty of feedback from consumers and pretty directly, but there's still this problem.

If Dragon Age took out all of the weird political shit, it still would've sucked. For example, Gotham Knights had literally zero political shit, and still sucked. They had a discord for that game where developers were consistently posting. The media were not particularly kind to the game during the marketing campaign. It's not to say that the political thought inside BioWare's or Firewalk's offices didn't have an impact in serious ways, but again, I don't think constant, mass focus testing is the answer either.

In the 90s and early 2000s, devs had next to no channels with gamers or an interested journalist class. They got on just fine.
 

IAmRei

Member
western AAA/AAAA crash, might be, almost likely, not all, but we saw many.
but yeah, the world is not only west...
in the east, they are bigger now, some are fall, but not many.

we might never see full scale Game Crash, since it's already too big to be fall.
partial crash, i think...
 
People need to get off of social media, that's how all of these things have formed. If twitter, facebook, IG, TikTok and all of the rest of it shut down tomorrow the world would be better for it. Yeah a bunch of celebs and corporations would be upset that their "free" advertising went away and a bunch of people with fake jobs that they only have because of how they look would need to start going through the want ads but we'd all be better for it in the long run.
 
I don't think it's clashing, so much as increased disinterest and lack of enthusiasm
it is the opposite, gamers are more interested and enthusiastic than ever. Gamers are the ones doing marhatonic video essays, analysis, commentary. some gamers are even more popular than media outlets.

She's got the media problem down pat, but she doesn't talk about the Reddit and discord culture that surrounds a lot of these games. The Twitch problem is also another can of worms. Devs are getting plenty of feedback from consumers and pretty directly, but there's still this problem.
that is what she is saying: Devs are not listening to gamers.

9gQ2dDj.jpeg


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If Dragon Age took out all of the weird political shit, it still would've sucked.
yet IGN gave it 9/10. That is the point she is making.


For example, Gotham Knights had literally zero political shit, and still sucked. They had a discord for that game where developers were consistently posting. The media were not particularly kind to the game during the marketing campaign. It's not to say that the political thought inside BioWare's or Firewalk's offices didn't have an impact in serious ways, but again, I don't think constant, mass focus testing is the answer either.
she also talks about that. Games are hard to make, success is not a guarantee and if a game fails it's not the gamer's fault

In the 90s and early 2000s, devs had next to no channels with gamers or an interested journalist class. They got on just fine.
her entire video focuses on the dynamic between developers/publishers and the media. The beginning of the video recaps how the industry evolved and how this problem came to be.
 
People need to get off of social media, that's how all of these things have formed. If twitter, facebook, IG, TikTok and all of the rest of it shut down tomorrow the world would be better for it. Yeah a bunch of celebs and corporations would be upset that their "free" advertising went away and a bunch of people with fake jobs that they only have because of how they look would need to start going through the want ads but we'd all be better for it in the long run.
so... only listen to the IGNs and industry "professionals and pundits"? How ironic is it that the one who raised the issue about the Vanguard review codes was a YouTuber...

the premise of her entire video is about the close relationship between devs/publisher and media/journalists
 

ProtoByte

Weeb Underling
it is the opposite, gamers are more interested and enthusiastic than ever. Gamers are the ones doing marhatonic video essays, analysis, commentary. some gamers are even more popular than media outlets.
They're making money from that coverage just the same. Do you think Destiny streamers are any better as a check against Bungie?
 

mrqs

Member
What an amazing video and perspective. Absolutely loved it. Really rare these days for things like this to happen. Awesome.

Edit:

As for the poll, it isn't crashing. I have crashed already. AAA gaming is rebooting.
 
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Yes. My point is that it's oversimplified to say "well, listen to gamers".
she explains how devs/Publishers implemented their old school modus operandi to the youtube era of influencers/access media/shills too. (which obviously include twitch streamers too)

and now you are oversimplifying what she is saying. is not "well, listen to gamers". listen again.
 

Stu_Hart

Banned
There are tons and tons of good games out there. Gaming is way more profitable now. We are not going to see a crash anytime soon.
Using dragon age as an example is stupid. It only shows your own bubble. The irony...
 
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Northeastmonk

Gold Member
She made more sense than that other guy who said it was an incel victory against Ubisoft. Lol

That “offline 360” comment still makes me cringe. That guy is a rich game industry veteran and he’s telling people to go play the 360 instead because it’s an offline device.

Looking back on it now. The whole E3 thing was a showboat. You could easily attract people who didn’t care about video games in the first place. You could also take things seriously because the industry kept delivering new stuff.

Now a days, having content creators and these social media outlets fool consumers by shouting the same banter is just as bad.

Dragon Age wasn’t a return to form. lol it would have played more like Baldur’s Gate 3 had it returned to form. So some of these journalists are sniffing farts to get more games from the industry.
 

Hypereides

Gold Member
She's spot on about the industry having become a secluded bubble. And its at a point where its going to get detrimental if they persist down this road.

AAA developers need to circumvent the gaming press and start conversing directly with the community. Let me just emphasize I do not suggest that consumers should become part of the development team themselves, however they need to lend their ear to what they have to say. I'd even go so far as to say that western AAA is struggling right now exactly because they were too lax and started to invite non-creative people (consumers and journos) into their hierarchies.

They may do themselves a favour by returning to and embracing a little bit of that "underground" geeky culture they once nurtured across the industry.

They need to return to market research and see what their actual audience, the bulk of their consumers, wants.

They need to excise this bubble of devs and its incestous relationship with journo's and consultants, and just listen to feedback from their own communities that buy in.

Then they need to retain talent and institutional knowledge so the studios grow as they move forward.

This has been corrupted by a cross section of vanity projects of one or a handful of leadership team member they bet the farm on, and trend chasing the next get rich scheme. They always over spend, deafen themselves to community feedback, and then rush games out that changed directions atleast 3 times.
Well put.
 
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panda-zebra

Member
kf6DTGG.gif


Industry crash? Urgh, no. That was simply the wrong question to pose alongside this (pretty amazing) video and has largely steered the conversation in a pointless direction, which is a shame.

No, the sky isn't falling, the industry isn't crashing over what seems to be an increasingly unhealthy relationship between publishers/devs and the media, but it is going to - has to - correct for the benefit of everyone involved from the creators to the players and everyone in between (except for, maybe, the distrustful pseudo-celebrity, leeching tentacles of the media, lol - just how many times have we seen these types go on to secure a position at these companies taking fat cheques and pensions for their services? Too fucking many).

Truth is, worthwhile discussion on these topics often gets utterly fucked and becomes impossible. It's too easy for those who have a vested interested in retaining the status quo, or some other personal agenda, to point fingers and label anyone and everyone a 'gator' when it comes to this subject in order to shut things down. Doesn't help when social media parasites are hopping on the bandwagon for their own self interest, polluting the waters, and making it too easy to place targets on the backs of anyone who dares questions things as everyone gets tarred with the same brush.

Just look at the pushback on the whole "return to form" thing recently; as thoughtfully and honestly as it was highlighted in this video by a near 30 year veteran of the industry - some who knows and shows the way things are now and the way things were back then, from a first hand perspective - it'll never get nearly the same attention, or the attention it deserves, when there's an army of social media grifters nuking any worthwhile conversation by jumping in with both feet, voices raised in anger, raving on for the clicks and the increased bank balance as ammo in their futile 'wars' that only seeks to harden opinion on either siade rather than get to the meat of the issue for the good of the medium - and that's what we're all supposed to be here for, right?
 
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Laptop1991

Member
I'm not sure what anyone classes as a crash, but the sales are a lot lower than the industry is making out and they must know before these games are released they are going to be, i've just read here on GAF that Stalker had A life 2.0 advertised in the game a week before it released and now it's revealed, it's not there, they have no excuse not to know this and are doing these things on purpose, so it's their own fault in the end, anyway good video by Laura, and i agree with her take.
 

PeteBull

Member
Lemme put it this way- when many western studios(and some non western too) put out woke shit games of much lower quality vs previous ones in the series ( can name so many examples, but lets go with DA:V, Saints Row, Battlefront, Suicide Squad), or invest hundreds of milions of usd into games no1 wants(concord is prime example, but there are more, just they arent as flashy flops, still big time flops too)- ofc they gonna get punished by market for doing their job in a terrible way, that is good thing.

When sony launches ps5pr0 at crazy price(not talking 700usd/80usd discdrive, coz thats in the States and there its good deal, in all other countries its so much worse) and it gets discounts first week and gets oversold by ps portal- again market response is solid to what those companies offer- bad deal to consumer.

Im happy talented and sane devs gets rewarded with great sales, again- proof is in the pudding- sony trying to buy kadokawa/from software is not coz they suck, but coz they see unprecedented quality of the products just like all of us-players.

Black Myth Wukong selling 20m+ and making 1bilion usd in revenue at a game budget of 300m yuan( 43m usd) is what is very healthy for the industry.
There are many devs outside of woke and expensive western studios, who are at least as talented, if not more, let them shine, let the western devs go back to what they used to be, or simply nature gonna take its course- gaming business is cruel- its survival of the fittest despite all the lies some ppl keep telling u, u wont get brownie points for making ur game woke except from sellout reviewers which in the end dont mean much :)

ND from sony dropped the ball hard this gen too- no new game and its already 4 years of current gen, since we didnt even get fake cgi trailer yet its obvious earlies they gonna give us something is 2026, which is pure diseaster.

Rockstar is my last bastion of hope for big western studios, if GTA6 fails, then we can talk about some kind of industry recession, otherwise its just correction for stupid devs/pubs behaviour.
 
Why there should be a connection between players and developers? They aren't my friends.
By connection I'm assuming they mean the communication and expectations between developer and player. If the companies are pushing their own agendas and not listening to those paying them, that's a breakdown in the relationship.
 
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