Ye, i forgot to write that, sorry, i was only thinking about the japanese market when i thought about the FFXIII adverticing campaign
Ah ok, i see your edit now, thanks for the website links!

I didnt know that publishers uses this much money on adverticing games, so maybe adverticing is much more expencive than i first thought. These adverticment budgets might be for worldwide adverticing and i dont know how long these ad campaigns are running. It says "budget", so maybe they dont always end up using the amount that they have budget for, but i dont know.
But seeing these website links, maybe the FFXIII adverticing campaign really cost over 10 million US dollars in Japan only? But even if it cost this much, i still think that Square Enix will at least break even with FFXIII in the first week if they game sells something like 1.5 million copies.