Eddie-Griffin
Banned
https://wccftech.com/apple-under-pressure-to-ship-ar-headset/
So it seems that the Apple VR headset was supposed to be launched multiple times, but it was delayed for more work due to caution by the design team. But according to this former employer, it seems Apple is being put under pressure by other forces unverified and not just internally, to ship the headset. Perhaps Apple themselves is expecting Samsung or TCL to get a foothold with another delay and wants to beat them to the punch?
in any case, with several years of delays, that does give some confidence the headset will be way more impressive than the others out right now, and with all the motion control gesture stuff they are looking into, Including separate accessories for finger precision, that's probably going to cost a pretty penny.
As the last leak showed, they are expecting 1 million headsets sold within the year. I think the issue about being pressured to jump into the VR market is mixed, because right now there's a slow period in the market, we only seen Pancake1 and PSVR2 release and Quest 2 is on decline and people are iffy on VR right now, so this is a good time to enter.
However, knowing TCL and Samsung, they will have products of good quality that may undercut the price of Apple, and if they have even half the stuff the Apple headset will have but less than a $2000-$3000 cost, that may also make this push to rush the headset out a major mistake if they can't get the cost down, or won't loss lead. Assuming that rumored price range is correct, usually on the farther end.
VR isn't like the other product categories Apple got away with on price, and Zucker has set lower cost as a precedent of success in VR. A Samsung or TCL less than $800, which is expected for the TCL which wants to get near Quest prices (no new details yet from Samsung), with quality features might cause some problems even if Apple is the king of new generation waggle 4.0.
If the really want to get that footprint and sell what they are targeting, 1 million minimum within a year, then if this rumored price is right, they will need with either market the heck out of subsidized options, have some of the best tech that is enough of a novelty to be as big or bigger than the 2015-2016 VR explosion, take the hit and sell it $1000-2000 less, or a combination of any of the three.
I assume the pressure is coming from partners Apple works with, which may even include FoxConn and Pegatron/Luxshare, since Apple had to partner with them for some headset manufacturing due to Foxconn being skeptical of the market, and maybe some very big financiers/investors who think Apple has missed too many openings and don't want them to miss this one. If it's been delayed from when it was supposed to have released the last several years as the engineer and other inside sources say, I can see that maybe some powerful external (as well as internal) influence has gotten pretty antsy and pissed off and don't want to wait any longer.
So it seems that the Apple VR headset was supposed to be launched multiple times, but it was delayed for more work due to caution by the design team. But according to this former employer, it seems Apple is being put under pressure by other forces unverified and not just internally, to ship the headset. Perhaps Apple themselves is expecting Samsung or TCL to get a foothold with another delay and wants to beat them to the punch?
in any case, with several years of delays, that does give some confidence the headset will be way more impressive than the others out right now, and with all the motion control gesture stuff they are looking into, Including separate accessories for finger precision, that's probably going to cost a pretty penny.
As the last leak showed, they are expecting 1 million headsets sold within the year. I think the issue about being pressured to jump into the VR market is mixed, because right now there's a slow period in the market, we only seen Pancake1 and PSVR2 release and Quest 2 is on decline and people are iffy on VR right now, so this is a good time to enter.
However, knowing TCL and Samsung, they will have products of good quality that may undercut the price of Apple, and if they have even half the stuff the Apple headset will have but less than a $2000-$3000 cost, that may also make this push to rush the headset out a major mistake if they can't get the cost down, or won't loss lead. Assuming that rumored price range is correct, usually on the farther end.
VR isn't like the other product categories Apple got away with on price, and Zucker has set lower cost as a precedent of success in VR. A Samsung or TCL less than $800, which is expected for the TCL which wants to get near Quest prices (no new details yet from Samsung), with quality features might cause some problems even if Apple is the king of new generation waggle 4.0.
If the really want to get that footprint and sell what they are targeting, 1 million minimum within a year, then if this rumored price is right, they will need with either market the heck out of subsidized options, have some of the best tech that is enough of a novelty to be as big or bigger than the 2015-2016 VR explosion, take the hit and sell it $1000-2000 less, or a combination of any of the three.
I assume the pressure is coming from partners Apple works with, which may even include FoxConn and Pegatron/Luxshare, since Apple had to partner with them for some headset manufacturing due to Foxconn being skeptical of the market, and maybe some very big financiers/investors who think Apple has missed too many openings and don't want them to miss this one. If it's been delayed from when it was supposed to have released the last several years as the engineer and other inside sources say, I can see that maybe some powerful external (as well as internal) influence has gotten pretty antsy and pissed off and don't want to wait any longer.
