nush
Member
Yes, you could get some god show swag back in the day.
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Who really killed E3? All the evidence laid bare
- Thread starter Yoboman
- Start date
Moriarty1889
Member
Sony pulling out lead to a domino effect.
I hate when Kojima trying to sidestep from Quiet boobs and saying it's not about that, you're missing the point.E3 also used to be more inclusive.
What's wrong with these people? why they're so weird about this topic.
Johnny Concrete
Member
Finally I’m on some list!
The 9 of you are going on the list
SkylineRKR
Member
Publishers saw they can easily throw their games into a livestream and call it a day, reaching millions of people just fine as well. Why pay a gazillion and let dozens of your employees fly in and stay at hotels to build a stand somewhere to show said games to a limited public and then upload it online anyway. This was a good option pre internet 2.0, but now its simply more feasible to announce a livestream. And I always felt many entrees and journalists had no business being there.
For me I don't give a fuck. I was never at E3, and never planned to go there. I liked watching the conferences, and many times good things were announced. Like, watching, and then posting on a messageboard at the same time. That was sort of fun. You always knew it was coming in spring, and something would be announced. But as a viewer I have the same feeling when a PSX show is being streamed. All these journalist brag stories about being there, drinking too much and having hangovers... who cares about this childish shit?
For me I don't give a fuck. I was never at E3, and never planned to go there. I liked watching the conferences, and many times good things were announced. Like, watching, and then posting on a messageboard at the same time. That was sort of fun. You always knew it was coming in spring, and something would be announced. But as a viewer I have the same feeling when a PSX show is being streamed. All these journalist brag stories about being there, drinking too much and having hangovers... who cares about this childish shit?
GamesDontSuck
Member
Excellent post. Agree.
Nintendo
Following disaster they invented the pre recorded conference after the E3 2010 Skyward Sword and E3 2008 Wii Music embarassments
Instead of the E3 blow out we started getting trickles of information, highly curated, no crowds.
Obviously saved a bunch of money in the trade off but we will never have a Twilight Princess reveal moment again.
Sony
Sony copied all of this but took it a step further and then stopped attending E3 altogether
For Sony this seems like little more than cost cutting. They were arguably the blueprint on how to do E3 correctly throughout the PS4 years. We will never get the E3 of dreams again
Konami
Konami is credited with the worst, most embarassing, cringe E3 of all time.
There is an argument to be made that this E3 led to the death of Konami as a AAA gaming company. Did it also lead to the death of E3 14 years later? I'll leave that to gaming scholars to debate
Geoff Keighley
Follow the money... Geoff Keighley is now richer than the Catholic church. Who has profited more from the death of E3 than Geoff Keighley? It may take a million Doritos to make a Dorito Pope. But only one Dorito Pope to kill E3
Geoff Keighley: "I may have unimaginable riches but I'd trade it all for a little more"
Mr. Caffeine
Who was Mr Caffeine? Did he conspire with Ubisoft to kill E3? What did he have to gain by doing so?
Phil Spencer
Phil Spencer once claimed he isn't giving up on E3
It is awfully convenient that E3 is now dead?Coming from the man who claimed to be excited to work with Tango Gameworks befor brutally closing them
Did Phil Spencer use the influence of Microsoft to secretly close E3 while portraying himself as the hero?
Moriarty1889
Member
Because society has made it very uncomfortable for men to recognize and admire beautiful girls. Nowadays booth babes would be so scrutinized and called out as mysogynistic. We are living in clown world where the vocal minority screeches and most others cave to them and their demands as opposed to telling them to piss off.
The truth is they start living and use their heads from 40, I meant no discrimination for these people, it's never too late.
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midnightAI
Member
E3 killed E3
Audiophile
Member
I think it would've been best split into two smaller shows with less pressure to hit a singular deadline. Perhaps a spring show to pre-empt summer releases in late March and a summer show to pre-empt the end of year releases in July.
Companies could focus on having a major physical presence at one or the other while having slightly smaller presentations at both. 1 press day, 1 consumer day and 1 presentation day each. They could also have each one at a different end of the country.
"E3 Spring Show" & "E3 Summer Show" or "E3 East" & "E3 West"
Having a single event each year to display your games with a big enough audience meant having to choose between rushing representative gameplay out, making a fake vertical slice that isn't so representative or just dropping a cg trailer or a teaser. Whereas with two possibilities a year, there'd be a bit more leeway. And in cases where said game is coming out in the same year, then each show would be perfectly set to fire off the hype cycle before the common release windows.
It pretty much would've been win-win across the board.
Companies could focus on having a major physical presence at one or the other while having slightly smaller presentations at both. 1 press day, 1 consumer day and 1 presentation day each. They could also have each one at a different end of the country.
"E3 Spring Show" & "E3 Summer Show" or "E3 East" & "E3 West"
Having a single event each year to display your games with a big enough audience meant having to choose between rushing representative gameplay out, making a fake vertical slice that isn't so representative or just dropping a cg trailer or a teaser. Whereas with two possibilities a year, there'd be a bit more leeway. And in cases where said game is coming out in the same year, then each show would be perfectly set to fire off the hype cycle before the common release windows.
It pretty much would've been win-win across the board.
Dr. Wilkinson
Member
OP your dates and revisionist history are just really bad. To spend the time going through all your stuff point-by-point would take hours, but suffice to say just don’t bother with topics like this if you can’t be bothered to do the research and come prepared.
Dr. Wilkinson
Member
Sony completely pulled out, after testing the waters in 2018 and not doing a big press conference. One year later, COVID caused it to be canceled. It never came back. It’s too easy for everyone to do just do their own digital showcases. That’s literally it. It’s not hard
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midnightAI
Member
Well as a huge gaming event every year they shouldn't have relied on a single publisher so that's on the E3 organisers. It was also inherently expensive, it is just cheaper for everyone to do their own showcase at their own time. Along with the fact that with all showcases being on over a 2-3 day period many games hype got lost amongst it all which publishers recognised.
Sony was the biggest and sometimes only thing worth watching at E3 but that's not on Sony why it failed even if it was cause and effect, the blame is still on the organisers.
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TGO
Hype Train conductor. Works harder than it steams.
E3 was for the gamers and the developers
But unless you was having a good E3 it's was like poison to the shit you was selling.
Embarrassing presentations, people actually seeing how crap your product actually was.
And the expectation of actually showing something in a working state.
The death of E3 was the games industry pulling the curtains closed to the public.
And you wonder what's wrong with the industry now.
But unless you was having a good E3 it's was like poison to the shit you was selling.
Embarrassing presentations, people actually seeing how crap your product actually was.
And the expectation of actually showing something in a working state.
The death of E3 was the games industry pulling the curtains closed to the public.
And you wonder what's wrong with the industry now.
TerribleAtThisGame
Member
Dr. Wilkinson
Member
Sony was a tentpole as a platform holder. It would be like if Nintendo pulled out. It was a huge blow and absolutely was a primary cause. The reasons why they pulled out doesn’t really matter. It’s just significant that they did, and then COVID one year later. Hence it never came back, because participation wasn’t there.
Labeling gamers with bad attributes what killed E3, it's still considered a taboo topic outside of the internet and social media, psychiatrists started talking with Youtubers and literally calling them losers, even if they're multi millionaires.
AyraSutoraifu
Member
I actually miss the midnight (for Europeans) Sony conferences with megatons... nice times.
Swagballs717
Member
Nintendo, because their Nintendo Direct livestreams made other publishers realize they could just do that instead of spending all that time and money on elaborate E3 showcases that could fuck up in memorable ways
Raven117
Member
This is the actual answer.
Mix in covid (to get things online faster). Mix in that it became less about networking. Mix in the fact that I’m sure companies didnt like being forced to put on a dog and pony show every year (even if they didn’t have much), and yeah…. It’s dead Jim.
NecrosaroIII
Ultimate DQ Fan
The industry had been wanting to kill it since at least 2006, they just couldnt figure out an alternative. The writing was on the wall for a long LONG time.
www.wired.com
ESA Confirms It: E3's Done -- Smaller Event in July?
UPDATE 5:51: E3 2007 in "Two Hotels". Doug Lowenstein tells WSJ that 2007's show will be called "E3 Media Festival," take place in two hotels, bring in only 5,000 attendees. As if we needed even more evidence that it's really a cancellation… UPDATE 1:32: Group of Four? Next-Gen says that the...
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apple_of_enlightenment
Member
Nintendo made and killed E3.
ReBurn
Gold Member
Trade shows for video games just aren't needed like they once were. When E3 started publishers and developers needed a forum to expose gaming projects to retailers and traditional media to shore up interest for the holiday sales season. Now publishers and developers can deliver content straight to consumers without needing traditional media coverage at all. And because the majority of game sales are digital and many retailers are trimming shelf space for video games they don't need to court retail as heavily either.
newtypepilot
Member
Like I said in the other thread, high profile trade shows are dying because it has gotten too expensive. It's much easier to control the narrative and cheaper to stream your own presentation. Covid just gave companies a convenient excuse.
Just look at car shows.
Just look at car shows.
lifa-cobex
Member
It died when it stopped being for the average joe and started being for journalists.
People would buy tickets to the conference and try out games for a few days.
Then it became a big song and dance about who could put on the most elaborate show.
I remember watching this and thinking "wtf is going on?"
Nice song and all but could you take you dick out of your own mouth for a moment and get on with the games please.
People would buy tickets to the conference and try out games for a few days.
Then it became a big song and dance about who could put on the most elaborate show.
I remember watching this and thinking "wtf is going on?"
Nice song and all but could you take you dick out of your own mouth for a moment and get on with the games please.
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SportsFan581
Member
A combination of Covid and Us. Covid caused them to go a different way for a year, and then we showed them that the $ to results ratio was better on that off year than what it ever was at the show.
thismeinteil
Member
E3 killed E3. They killed the booth babes in the name of wokeness. Then publishers, like Sony, wanted to make it more of a public event when they saw it start declining, but other publishers wanted to keep it a more controlled environment. Can't push bullshit down our throats if the crowd is booing. Eventually Sony pulled out and it continued to die. Now, everybody does there own online thing.
Well actually gamescom is only still alive, because it moved to Cologne where it was cheaper. So it already died in one location because of costs.
That's always what kills those things. The organizer-companies get greedy -> convention dead
Majormaxxx
Member
Naughty Dog killed it right before the release of Uncharted 4.
nush
Member
Historically gaming trade shows only existed to show retailers what games were coming for the end of the year and to collect orders for them, this was back when the lead time for a cartridge based games could take at least 6 weeks and the publisher had to pay upfront.
Then these shows just evolved into a marketing dick swinging event and ended when it was no longer an industry only event and they let in the horde of sweaty nerds and Youtubers.
E3 was already dead before it died.
Then these shows just evolved into a marketing dick swinging event and ended when it was no longer an industry only event and they let in the horde of sweaty nerds and Youtubers.
E3 was already dead before it died.
