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KADOKAWA and Sony Agree to Form Strategic Capital and Business Alliance (Sony will be holding approximately 10% of KADOKAWA's shares)

Everyone can calm down now.

Kadokawa are protected this way and nothing changes.

Well, for now. I'll read the fine print as ShaiKhulud1989 ShaiKhulud1989 suggested as that basically paints something of a soft full takeover that'd occur over time. But I also won't say I'm surprised with the outcome; Kadokawa were the ones who wanted to sell outright, Sony Corp were mainly interested in specific segments.

And going by what they've already done with Shift Up and Akatsuki, Sony seems more interested in forming close business strategic partnerships than full-on cock-waving bravado acquisitions. If they're going to do this though I just hope they consider doing it with some other 3P in gaming. SEGA/Atlus, Square-Enix, Capcom, Take-Two, EA, Bandai-Namco...just buy more shares and make smart capital investments into them.

I wonder how some Kadokawa employees feel about it though; IIRC they were adamant in wanting an acquisition for pay-related reasons. Kadokawa's stocks are down currently and chances are the employees won't be seeing any changes to their salaries or work benefits. That must suck for them.


Something like this exists with the anime & manga industry in Japan, right? Or am I thinking of something else?

Finally some fucking good news.

Hey at least you guys & those here with this mindset, are honest & upfront in what you wanted. I've checked in on the ResetERA thread and for a place that is supposedly so progressive and was ALLLL about worker rights during the ABK BS, none of them seem to remember that Kadokawa's own employees were wanting Sony Corp to buy because they wanted better pay and worker benefits!

I guess doing what the workers want doesn't matter anymore if you can have relief getting your precious Elden Ring on a platform that would've still gotten it even if a M&A happened. That's the real reason I hate ResetERA so much; they're so fake with their progressivism. They are corporate worshippers for Western companies (or Japanese companies with supposed strong partnerships to Western companies i.e a lot of the exaggerated SEGA/Atlus hype that happens over there), and the little bit of complaining they do towards those companies when they choose capitalism over progressivism, is performative virtue-signaling.

Can't stand that; it's the real reason places like Reset are a parasite to gaming.
 

ShaiKhulud1989

Gold Member
I wonder how some Kadokawa employees feel about it though; IIRC they were adamant in wanting an acquisition for pay-related reasons. Kadokawa's stocks are down currently and chances are the employees won't be seeing any changes to their salaries or work benefits. That must suck for them.
Sony basically supported Kadokawa's pants with that 300+ million buyout. Plus their alliance will give Kadokawa access to new markets and fresh ways to generate income.

Honestly, it's a smart win/win for both parties without burning too much money/structure by both of them. Part of the reason why I find Japanese business deals so interesting. They opeate on a different scale, logic, reasoning and pacing dut to both culture and history. No career dick-waving moments here, yeah. Only smart and even agile (considering the size) business.
 

plip.plop

Member
All those employees at Kadokawa that openly talked about hoping their boss would get fired right now.

Charlie Swallow GIF by Adult Swim
 
Bullshit!

It's in both the press release in the OP as well as being blindingly obvious that Sony's interest in Kadokawa is MUCH more to do with Anime and Manga than games. Sony owns all the relevant anime streaming platforms in the west and Kadokawa is the single largest creator, publisher and distributor of anime and manga in print.

Sony wants to own anime. They want access to all of Kadokawas anime IP, so they can leverage then in cross-media promotion (e.g. movies, mobile and console games).

Sony wants full end-to-end control of the entire anime production and distribution chain. That would make them the Disney-Marvel of anime.

Are they though?

Shueisha, Kodansha, and Toei exist and IIRC they each individually have market share in anime & manga at least on par with Kadokawa, much larger than Kadokawa in Kodansha's case probably when it comes to manga. Also, I think Kadokawa's major area for print isn't manga but light novels. It's an adjacent market, but not the main one.

I just bring that up because some people were making it seem like Sony would have a monopoly on anime if they bought Kadokawa, but that was never close to being true. They'd still have a smaller footprint than companies like Toei in the space, and in manga, smaller than Kodansha and/or Shueisha likely.

All those employees at Kadokawa that openly talked about hoping their boss would get fired right now.

Charlie Swallow GIF by Adult Swim

Yep, and not a single peep about it in the ResetERA thread. Bunch of fake, virtue-signaling corporate-worshipping slaves*, pathetic.

*Only when it's a Western mega-conglomerate or a non-Western company they feel is in good relations with their fave Western mega-conglomerate.
 
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Ebrietas

Member
Not what I expected but it seems like a full takeover might happen eventually. Sony being the biggest shareholder now is a step in that direction.

There is already the PS studios x FROM game hinted at by Hulst before any acquisition talk so I wonder if we get an announcement soon. Now that Elden Ring is behind us they will want to reveal their next big project.
 
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Yeah I guess it’s a defensive business move to not let China in and it’s good since platform warriors get no fuel on their stupid fires and us PC gamers don’t have to potentially deal with delayed ports. Everybody wins, kinda.

You. Were. Never. Going. To. Get. Delayed. Ports. In. The. First. Place.

That is such a boogeyman argument from the PC people on this whole thing. Just imagining suddenly Elden Ring 2 would be delayed 2 years on PC or even not get a PC port whatsoever. Like, did Sony/SIE suddenly remove Destiny 2 from Steam? Did they announce Marathon as a timed console exclusive with a PC version 2+ years later?

I do blame some of the large content creators for vomiting out the idea tho. Maximillion, and probably Asmongold, Act Man etc. (I didn't watch their coverage on this, but chances are they floated the idea out there too). Like everyone united on some BS talking point that was never going to happen even if there was an acquisition.

Just shows what length some people will go to for moving the goalposts.

The wording of the agreement («strategic alliance») sounds a lot like the one between Microsoft and Sega


Well if that's the case we can figure out a few things right off the bat:

1: Sony/SIE having marketing rights to future From Software, Spike Chunsoft, Acquire etc. games​
2: Sony/SIE providing resources and funding for various Kadokawa game (and likely anime) initiatives​

Those are the two big ones, but there are many other things likely to it including Sony getting global distribution of certain Kadokawa anime content via streaming & physical releases, and lots of other things.

Seeing as how SEGA are bringing back a lot of their classic IP, could also prove advantageous in a Sony x Kadokawa partnership that we see IP like Echo Night, Eternal Ring, Evergrace etc. be revived or get spiritual successors in co-development efforts between SIE & From Software, for example. And yes that can include Bloodborne & Demon's Souls.

I just hope, unlike what the SEGA & Microsoft/Azure thing ended up being*, that whatever comes about game-wise between Sony/SIE and Kadokawa, there are at least some actual exclusives in there. Not with IP like Elden Ring, but either new IP or IP that are already PS-exclusive like Demon's Souls, Bloodborne, King's Field etc.

And if SIE do feel a need to bring those to PC, then do it with your own storefront/launcher, if you're working on one BTS in some capacity. That is more advantageous vs. putting even more IP on Steam and losing position in the PC space (especially since I'm sure Sony & SIE already know of the rumors MS want to make future Xbox devices open to alternative storefronts such as Steam, let alone Valve seemingly want to get into the semi-console space again with new Steam Machines).

I genuinely did expect & wanted MS to work with SEGA in co-development of Xbox exclusives back then like what they did during the OG Xbox era. However, that idea quickly died when more of the scope of their agreement came to light, and then with the ABK acquisition announcement.

Yeah, January - April 2022 was a pretty big moment for me basically seeing faith & goodwill towards MS and Xbox (& Western games media) drop like a massive stone. The full scope of anti-PS FUD that side were perpetuating really soured me on it and it wasn't long after MS would sour much of the rest with how they ran a public smear campaign to garner support for buying ABK.
 
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ShaiKhulud1989

Gold Member
I think Kadokawa's major area for print isn't manga but light novels. It's an adjacent market, but not the main one.
That being said ASCII Press and Kadokawa Shoten are the goldmine of material for adaptations by other production committees (my beloved Bunny Girl Senpai is among them), so Sony is cunningly undercutting a lot of rivals for OG IPs.

Anyway, this is a transformative alliance and it will be interesting to see how it will play out not outside, but inside Japan.
 
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Ebrietas

Member
You. Were. Never. Going. To. Get. Delayed. Ports. In. The. First. Place.

That is such a boogeyman argument from the PC people on this whole thing. Just imagining suddenly Elden Ring 2 would be delayed 2 years on PC or even not get a PC port whatsoever. Like, did Sony/SIE suddenly remove Destiny 2 from Steam? Did they announce Marathon as a timed console exclusive with a PC version 2+ years later?

I do blame some of the large content creators for vomiting out the idea tho. Maximillion, and probably Asmongold, Act Man etc. (I didn't watch their coverage on this, but chances are they floated the idea out there too). Like everyone united on some BS talking point that was never going to happen even if there was an acquisition.

Just shows what length some people will go to for moving the goalposts.
Exclusive FROM games absolutely could have and should have been the reality in the case of an acquisition. It would be the right move from a business sense. Sony is about to enter a platform war with Nintendo and Valve that I am not sure they understand the magnitude of. Exclusive software and IP ownership is the only weapon they wield. Which they seem to be letting go of carelessly. They seem to believe people will just always buy their consoles no matter what. That there is no credible competition.

For the last decade they have faced a largely incompetent Xbox and a Nintendo with underpowered hardware and minimal third party support. But Switch 2 will be able to run very acceptable versions of almost any ps5 game. While having the strongest first party that is actually exclusive. And the market will be flooded with Steam OS “consoles” from various manufacturers, portable and stationary that can do everything a ps5 can and more. If Sony believes their own hype too much we may be looking at another ps2 to ps3 downfall or even worse.
 
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Fess

Member
You. Were. Never. Going. To. Get. Delayed. Ports. In. The. First. Place.

That is such a boogeyman argument from the PC people on this whole thing. Just imagining suddenly Elden Ring 2 would be delayed 2 years on PC or even not get a PC port whatsoever. Like, did Sony/SIE suddenly remove Destiny 2 from Steam? Did they announce Marathon as a timed console exclusive with a PC version 2+ years later?
There is no guarantee for that. And they could’ve made new IPs timed exclusive for PS. Similar to how MS has done with Starfield and Avowed and Indiana Jones while still keeping DOOM and The Outer Worlds 2 day 1.
 

Saber

Member
Hopefully this is the best case and they aren't changed or touched by Sony modern brown finger in any way.
 

envyzeal

Wants protagonists to make his peepee soft
Worth mentioning that FromSoftware shares are split:
Kadokawa Corporation 69,66%
Sixjoy Hong Kong Limited (Tencent)16,25%
Sony Interactive Entertainmente Inc. 14,09%.

And now on top of that, Sony owns 10% of Kadokawa
 

Venom Snake

Member
Hey at least you guys & those here with this mindset, are honest & upfront in what you wanted. I've checked in on the ResetERA thread and for a place that is supposedly so progressive and was ALLLL about worker rights during the ABK BS, none of them seem to remember that Kadokawa's own employees were wanting Sony Corp to buy because they wanted better pay and worker benefits!

I guess doing what the workers want doesn't matter anymore if you can have relief getting your precious Elden Ring on a platform that would've still gotten it even if a M&A happened. That's the real reason I hate ResetERA so much; they're so fake with their progressivism. They are corporate worshippers for Western companies (or Japanese companies with supposed strong partnerships to Western companies i.e a lot of the exaggerated SEGA/Atlus hype that happens over there), and the little bit of complaining they do towards those companies when they choose capitalism over progressivism, is performative virtue-signaling.

Can't stand that; it's the real reason places like Reset are a parasite to gaming.

It's not that i don't care about workers' rights, just to be clear. But i was in no hurry to join this media bandwagon of speculations and selective narratives around potential aquisition.

Without detailed information on the sales-profit ratio of the corporation's subsidiary entities, as well as long-term profitability forecasts or even strategic correlation with Sony's roadmap, it does not give us a sufficiently complete picture, at least not enough to conclude without any doubt that the employee in question will benefit from it at all.
Throwing money at a problem won't always fix it.

That said, the only perspective i can speak from is that of a customer. And i really don't wish for From to become an integral part of Sony, even if things may end that way in the near future. I don't know what the intentions of the buyer would be, whether he would like to profit from sales on all platforms from day one (which i would prefer) or use it as a bargaining chip in building his own monopoly (timed or full-on exclusives), none of this is written in the stars.

And if so, it's good that nothing will change for now, at least nothing that would take away from our own benefit.
 
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Gaiff

SBI’s Resident Gaslighter
Exclusive FROM games absolutely could have and should have been the reality in the case of an acquisition. It would be the right move from a business sense. Sony is about to enter a platform war with Nintendo and Valve that I am not sure they understand the magnitude of. Exclusive software and IP ownership is the only weapon they wield. Which they seem to be letting go of carelessly. They seem to believe people will just always buy their consoles no matter what. That there is no credible competition.

For the last decade they have faced a largely incompetent Xbox and a Nintendo with underpowered hardware and minimal third party support. But Switch 2 will be able to run very acceptable versions of almost any ps5 game. While having the strongest first party that is actually exclusive. And the market will be flooded with Steam OS “consoles” from various manufacturers, portable and stationary that can do everything a ps5 can and more. If Sony believes their own hype too much we may be looking at another ps2 to ps3 downfall or even worse.
Yet in spite of this war with PC and Nintendo, all three are thriving.

Steve Harvey Wow GIF by NBC


The Switch 2 will spend more time competing against the PS6 than the PS5.
 
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Ebrietas

Member
Yet in spite of this war with PC and Nintendo, all three are thriving.

Steve Harvey Wow GIF by NBC


The Switch 2 will spend more time competing against the PS6 than the PS5.
My view is long term. The war has only just begun. Steam has only recently become what it is and Steam OS devices aren't yet a thing outside of the deck. Switch 2 isn't out yet either but is just around the corner. Very different environment Sony will be competing in compared to when they launched PS4 or even PS5, where basically the only competition was a fumbling Xbox division.

There are a lot of headwinds coming Sony's way and I am not convinced they are prepared to deal with them given their recent "strategies" like chasing trends with GAAS instead of their proven formula, and multiplatform releases (they've been releasing more games on PC than PS5). They are losing focus and becoming complacent. The PS brand isn't some infallible thing as we saw with the PS3, where two competitors absolutely smoked them and left them for dead. Were it not for their successful re-invention and re-invigoration of their first party development, the brand probably would have died right then and there.
 
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My view is long term. The war has only just begun. Steam has only recently become what it is and Steam OS devices aren't yet a thing outside of the deck. Switch 2 isn't out yet either but is just around the corner. Very different environment Sony will be competing in compared to when they launched PS4 or even PS5, where basically the only competition was a fumbling Xbox division.

There are a lot of headwinds coming Sony's way and I am not convinced they are prepared to deal with them given their recent "strategies" like chasing trends with GAAS instead of their proven formula, and multiplatform releases (they've been releasing more games on PC than PS5). They are losing focus and becoming complacent. The PS brand isn't some infallible thing as we saw with the PS3, where two competitors absolutely smoked them and left them for dead. Were it not for their successful re-invention and re-invigoration of their first party development, the brand probably would have died right then and there.

Sounds like a fantasy narrative.

Sony's sales are strong at extremely high price points, they have the highest selling accessory with PS portal, they just released a Pro console that's doing well, and they have multiple GOTY candidates as exclusives this year. They are on the cusp of having an onslaught of major AAA titles like GTA6, Death Stranding, Ghost of Yotei, Wolverine, and Intergalactic.

What is complacent about this? What headwinds exactly? Their GaaS initiatives have all been basically funded separately from their SP projects. It's not cannibalizing them.
 

gow3isben

Member
You guys realize Totoki managed to snatch not only FromSoftware but all Kadokawa by spending U$318 million?

I know it’s only 10% but if you read the full document, plus being the biggest shareholder is huge.

This sounds like cope

As someone who wanted a full acquisition I’m eh on this
 
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This sounds like cope

As someone who wanted a full acquisition I’m eh on this
I believe it was Bloomberg who reported that Kadokawa wanted the entire company to be bought and Sony only certain parts.

I think that if the partnership between the two does go well, logic would dictate that discussions around an acquisition would eventually resume at some point

Last September Totoki said that Sony has put too much work into building up the IP of other companies, when it should have instead been doing more to grow its own franchises. Totoki is of the opinion that Sony doesn't actually own much, and needs to rectify that problem.

So in itself this deal with Kadokawa does not change this problem and that is probably why they were interested in this company to be able to obtain a large pool of IPs.

Kadokawa is probably the company that makes the most sense for what it can bring to Sony as a whole and as such this new partnership also puts them in a good position for a future acquisition if Sony really wants it.
 
Sony basically supported Kadokawa's pants with that 300+ million buyout. Plus their alliance will give Kadokawa access to new markets and fresh ways to generate income.

Honestly, it's a smart win/win for both parties without burning too much money/structure by both of them. Part of the reason why I find Japanese business deals so interesting. They opeate on a different scale, logic, reasoning and pacing dut to both culture and history. No career dick-waving moments here, yeah. Only smart and even agile (considering the size) business.

Yeah, and that is something I very much appreciate about how Japanese companies operate. Fiscal conservativeness has more advantages than drawbacks; meanwhile we're watching in real-time what blowing $80+ billion on publishers like a night in Vegas is doing for the Xbox division.

That's to say, basically forcing them to go 3P as console sales are dying a sad, miserable death into irrelevance. It didn't have to be that way, but that's the outcome when someone like Phil Spencer is leading your gaming division :/

Exclusive FROM games absolutely could have and should have been the reality in the case of an acquisition. It would be the right move from a business sense. Sony is about to enter a platform war with Nintendo and Valve that I am not sure they understand the magnitude of. Exclusive software and IP ownership is the only weapon they wield. Which they seem to be letting go of carelessly. They seem to believe people will just always buy their consoles no matter what. That there is no credible competition.

For the last decade they have faced a largely incompetent Xbox and a Nintendo with underpowered hardware and minimal third party support. But Switch 2 will be able to run very acceptable versions of almost any ps5 game. While having the strongest first party that is actually exclusive. And the market will be flooded with Steam OS “consoles” from various manufacturers, portable and stationary that can do everything a ps5 can and more. If Sony believes their own hype too much we may be looking at another ps2 to ps3 downfall or even worse.

NGL I agree with some of what you're mentioning because some time ago I brought up similar points. Granted, I was also a bit more pessimistic vs. where I am currently on the brand, and while some things I said at the time I still believe are true, I've re-evaluated them in a more fair and even-handed context.

That said, I do feel to some extent SIE aren't necessarily considering the likelihood companies like Nintendo and Valve push ahead with their own gaming ambitions, and how they could be stronger competitors to PS as indirect competitors than Xbox has been for the past 10 years. I've been saying that Nintendo should absolutely leverage their IP in securing platform-exclusive content in various 3P games to their platform, if they can't necessarily (or don't want to) compete with SIE on outright timed exclusivity or marketing deals. It will also prove increasingly useful for them as things like PC handhelds continue to persist and could (at least in some ways) pose greater competition to Switch over the years, certainly between Valve & Microsoft stepping up efforts there (and SIE as well, tho theirs won't be PC-based).

Also WRT Nintendo, you're right that Switch 2 will get more big 3P support than some people want to think. There's no reason why GTA6 won't be on Switch 2 if T2 are going to bring it to PCs with low-end spec support targeting system settings at or below whatever Switch 2 ends up providing. Publishers like Square-Enix and SEGA/Atlus are absolutely going to support Switch 2 much more than they did the first, same with Capcom. Switch 2 getting a port of Witcher 4 is pretty much a lock; the thing is even if Nintendo gets ports after PS and even PC, they can leverage their IP in content crossover for platform-exclusive content in versions for their system. By that I mean co-developing bonus content for versions of those games on their platform featuring their (Nintendo) IP. That's generally how universal and evergreen Nintendo's IP are.

Even so, I think SIE can more than manage that. But, they do need to increase the rate of software they publish, and they can't rely as much on 3P timed exclusivity deals when it seems like those 3P are less interested in taking them. So to me Sony/SIE's best option is to continue making strategic partnerships with key 3P (gaming or gaming/multimedia-focused) like what they've done with Kadokawa, Shift Up, Akatsuki etc. and leverage that for co-development of new IP and new games in legacy IP that SIE already have the rights to, and can publish. A lot of their IP would be valid for smaller AA games i.e around the scope of titles like Astro Bot or co-developed titles like Stray & Kena.

The thing is SIE have those types of connections and cache (combined with market presence) with 3P in a way no other platform holder does. Not Valve, not Nintendo, certainly not Microsoft. That's SIE's main asset and it's why making more key 3P strategic partnerships (share purchases, investments etc.) is overall a better idea than trying to outright acquire these huge publishers unless it's absolutely necessary to fend off a hostile threat. But it still has to result in more games, more variety and more exclusives for platforms in the PS ecosystem that SIE have ownership over.

It's not that i don't care about workers' rights, just to be clear. But i was in no hurry to join this media bandwagon of speculations and selective narratives around potential aquisition.

Without detailed information on the sales-profit ratio of the corporation's subsidiary entities, as well as long-term profitability forecasts or even strategic correlation with Sony's roadmap, it does not give us a sufficiently complete picture, at least not enough to conclude without any doubt that the employee in question will benefit from it at all.
Throwing money at a problem won't always fix it.

That said, the only perspective i can speak from is that of a customer. And i really don't wish for From to become an integral part of Sony, even if things may end that way in the near future. I don't know what the intentions of the buyer would be, whether he would like to profit from sales on all platforms from day one (which i would prefer) or use it as a bargaining chip in building his own monopoly (timed or full-on exclusives), none of this is written in the stars.

And if so, it's good that nothing will change for now, at least nothing that would take away from our own benefit.

TBF on the worker's rights stuff I was talking about the Reset members, not you or others here. Though still good to hear that is something you were considerate of.

True, ultimately when looking at these things we have to consider our own POV and what's ultimately best for us as customers. I do think there's a balance though and some people get too lopsided only thinking about their own interests even at the expense of most of the market or what the companies want. That's not a realistic thing to do. When news of this got out I wasn't really looking to confront it with "this acquisition shouldn't happen!" because that wouldn't suddenly make the acquisition attempts go away.

And I didn't hop on the "this is bad for gamers!" talk because not a single person who was trying that mentioned any genuine ways why it would be bad for gamers. "Take games away" okay and? From where, Xbox? Well some of these people didn't have that same energy when MS bought Zenimax and was wanting to make future Zenimax games Xbox-exclusive. Even now they don't like talking about it because they still hold out hope that maybe MS ends up doing it at a later date, it's not like they had a real change of heart. Plus like I said before, people pretending suddenly From Software games would get removed from Steam or PC were just not being genuine. The PSN issue in various countries without it is maybe the only substantive argument against the acquisition I saw in all of this from those types but...did they stop to think that maybe SIE could just....make PSN available in those countries? Or would that have not been enough and they'd just move the goalpost to something else because PSN not being in those countries was never actually their concern in the first place?

But it's whatever for now; Sony Corp aren't buying Kadokawa so people who had genuine reasons for perhaps not wanting the acquisition to go through should be happy. If their reasons were hypocritical i.e they had selfish reasons for wanting others like MS to buy ABK or stuff like that, then I hope they get exposed for being hypocrites because chances are they just want their favorite conglomerate to buy Kadokawa instead, they're just too scared to outright say it knowing they'd get called out for doing so.

Personally I think a strategic partnership works better for both parties involved as they all still have their autonomy and flexibility. It can still lead to a fuller acquisition down the line or maybe the partnership ends, who knows, anything is possible. But considering the companies involved here I think it makes more logical sense to have an optimistic outlook, considering they've had successful working relations in the past for years, even decades, now. A strategic partnership is just them taking that to the next step.
 

Orbital2060

Member
[...] I guess doing what the workers want doesn't matter anymore if you can have relief getting your precious Elden Ring on a platform that would've still gotten it even if a M&A happened. That's the real reason I hate ResetERA so much; they're so fake with their progressivism. They are corporate worshippers for Western companies (or Japanese companies with supposed strong partnerships to Western companies i.e a lot of the exaggerated SEGA/Atlus hype that happens over there), and the little bit of complaining they do towards those companies when they choose capitalism over progressivism, is performative virtue-signaling.

Can't stand that; it's the real reason places like Reset are a parasite to gaming.
This is funny, considering how much you enjoyed seeing From Soft games being taken away from other platforms.
Enjoy your meltdown. 😁👍
By the end of this we'll have a new ocean with how many of you are melting down this week.
sonyguy.jpg

Not what I expected but it seems like a full takeover might happen eventually. Sony being the biggest shareholder now is a step in that direction.

There is already the PS studios x FROM game hinted at by Hulst before any acquisition talk so I wonder if we get an announcement soon. Now that Elden Ring is behind us they will want to reveal their next big project.
And the meltdowns begin. You love to see it.
Billy Crystal Crying GIF by MOODMAN
 
Sony essentially gets a huge seat at the table, when it comes to decisions around Kadokawa IP, without absorbing the risk of outright running & owning the business. This is maybe the best possible outcome for much of Kadokawa's anime & manga operations (and their fans), but for the moment fear still remains for any Kadokawa content Sony decides they really want to globalize. After a month of waiting, the news is no longer suprising; time to just buckle-up and see how things go.
 

yogaflame

Member
Sony is just like being a gentleman, its different culture in Japan. Sony is capable of buying or hostile take over (Ehem... MS Activision Bethesda) and consolidating game companies but they did not do it. But I still hope for Blood borne and Demon soul sequel exclusives to PS5.
 
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Elios83

Member
Imo this is a good approach to basically invest enough to have a say in the decisions that will be made, foster more collaborations, making difficult for others to acquire the company and all without taking the luggage and risks of a full acquisition.
If things go well they can finish the job in the future.

Also rumors might have been misleading, Kadokawa stated since the beginning the letter of intent was about buying shares, not about a full acquisition:

oJ9cphG.png
 
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This is funny, considering how much you enjoyed seeing From Soft games being taken away from other platforms.


sonyguy.jpg



Billy Crystal Crying GIF by MOODMAN

But I'm a comedian and upfront about it.

Also there was never a chance PC was losing From Software games. Xbox? Maybe. But that's something always at risk when you're losing massive amounts of market share :/

Imo this is a good approach to basically invest enough to have a say in the decisions that will be made, foster more collaborations, making difficult for others to acquire the company and all without taking the luggage and risks of a full acquisition.
If things go well they can finish the job in the future.

Also rumors might have been misleading, Kadokawa stated since the beginning the letter of intent was about buying shares, not about a full acquisition:

oJ9cphG.png

It's amazing how Reuters basically misdirected so many of us to think this was an acquisition, when it was really just about wanting Sony to acquire more shares in the company.

But also, I should've read the LOT more clearly and triple-checked. As should have a lot of people, apparently. We could've avoided the FUD and misdirection, and typical "Now acquisitions are bad (but weren't bad when my favorite company was buying!)" hot takes.
 
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Varteras

Member
You guys realize Totoki managed to snatch not only FromSoftware but all Kadokawa by spending U$318 million?

I know it’s only 10% but if you read the full document, plus being the biggest shareholder is huge.

Pretend I'm retarded and explain it to me. Honestly, you don't need to pretend.
 

Taur007

Gold Member
Good. This corporate consolidation shit is ruining the industry. Fuck both Sony and Microsoft for their continued strategies.
Weren't Acti and kadowada both looking to sell? I'd rather both companies stay around under one of the big 3 than not at all.

As long as there were no Ubisoft /Vivendi type hostile takeovers I don't see the issue
 

envyzeal

Wants protagonists to make his peepee soft
Pretend I'm retarded and explain it to me. Honestly, you don't need to pretend.

Lets say you own a company.

You have a lot of people helping you keeping that company running (with real money), so you divide your company in a really big number like a bunch of imaginary papers (lets say 100) and you give them to those who helped (with real money) more.

Owning that imaginary paper means they have a part and even a voice to give their opinion on what the company should do. And there's a thing: if your company is goes well, those imaginary papers get more expensive.

Your company does a lot of stuff, but there are some stuff that people likes more. You have a really good friend that loves that stuff too, and even gave you some money for some of those imaginary papers recently (lets say 2,01). Your imaginary papers even reached a all time high recently, because you're just on fire for around 10 years.

That friend also has a similar, but bigger company and sometimes you guys just sit and think "you know what? why don't we just put everything together???"

But then real life gets really boring and complicated so you have an idea: why not create some more imaginary papers, sell for a lower price than its current for this friend and make it the friend that has the bigger imaginary paper quantity (lets say 9,68) so we can work together more oftenly?

And that's what happened
 

Varteras

Member
Lets say you own a company.

You have a lot of people helping you keeping that company running (with real money), so you divide your company in a really big number like a bunch of imaginary papers (lets say 100) and you give them to those who helped (with real money) more.

Owning that imaginary paper means they have a part and even a voice to give their opinion on what the company should do. And there's a thing: if your company is goes well, those imaginary papers get more expensive.

Your company does a lot of stuff, but there are some stuff that people likes more. You have a really good friend that loves that stuff too, and even gave you some money for some of those imaginary papers recently (lets say 2,01). Your imaginary papers even reached a all time high recently, because you're just on fire for around 10 years.

That friend also has a similar, but bigger company and sometimes you guys just sit and think "you know what? why don't we just put everything together???"

But then real life gets really boring and complicated so you have an idea: why not create some more imaginary papers, sell for a lower price than its current for this friend and make it the friend that has the bigger imaginary paper quantity (lets say 9,68) so we can work together more oftenly?

And that's what happened

Got it. You're saying that the 10% ownership is significant, which I knew, but that this will likely lead to greater ownership down the road in a way that is beneficial to both. Done at a time more convenient to both. A stepping stone.
 
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