Yes, USA. California Bay Area to be a little more exact.
Where abouts are you?
And I strongly agree, TRU's coupon offerings have taken a big it. It's because they are trying to push their credit card which has better deals attached to it. Well, that and probably the overall toy market which probably isn't exactly breaking records these days.
Hell 20% isn't even that impressive, TRU used to send out 30% off coupons several times a year. If we get even one coupon approaching that this entire year I'll be impressed.
It's not just TRU though... amazon, while you can still find good deals there, even sells some LEGO sets above MSRP now. They want you to pay $100/yr for Prime and then still overcharge you, thanks amazon.
Buyers, you really have to make sure you do your research.