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Satya Nadella: We want to be in gaming for gaming's sake. I hate to be in businesses where they're means to some other end.
- Thread starter LectureMaster
- Start date
- Business
I am calling BS on this one. The mf'ers are playing the long game to possibly end up controlling gaming. I don' think that it started out that way but that is where it's heading. Look at the franchises that they control and now with a pro business SEC and billions to burn what is stopping them. I am no fanboy and we all as gamers benefit from competition but he is lying.
John Wick
Member
Now this is the shit that is so lame and vomit inducing. I hate suits trying to make out that they are doing this for the gamers and gaming. We know why you entered gaming. To make billions and monopolize the industry. It just didn't work out that way.
Microsoft CEO Stresses That Gaming Is Critical To The Company
"You can't be a gaming publisher without, sort of, first and foremost being focused on that."www.gamespot.com
A recent report said Microsoft CEO Satya Nadella was at one point mulling the possibility of shuttering the Xbox division. Before this, Microsoft's own co-founder Paul Allen's investment company called for Microsoft to dump Xbox and spin it off as a separate business. That never happened, and now Nadella is speaking up to express Microsoft's commitment to gaming. He told Dwarkesh Patel that it's not true that Microsoft's investments in gaming is part of some kind of "means to some other end."
Microsoft has a long history of supporting gaming, Nadella pointed out, referencing how Microsoft Flight Simulator was a Microsoft product before the company even made the first version of Windows.
"So, gaming has got a long history at the company, and we want to be in gaming for gaming's sake. I always start by saying I hate to be in businesses where they're means to some other end. They have to be ends unto themselves," he said.
Nadella's comments came in response to a question about if Nadella had some kind of "premonition" about how gaming could help contribute to Microsoft's push into the artificial intelligence space by using games to train its models.
"We are a company where we have to bring all these assets together and be better owners by adding value. For example, cloud gaming is a natural thing for us to invest in because that will just expand the TAM [Total Addressable Market] and expand the ability for people to play games everywhere," he said.
Nadella went on to say that Microsoft's new investments into gaming-focused AI with its Muse technology can be helpful to allow Microsoft's game team to make games faster and more efficiently.
"As the biggest, world's largest publisher, this will be helpful. But at the same time, we've got to produce great-quality games. I mean, you can't be a gaming publisher without, sort of, first and foremost being focused on that," he said.
Microsoft's new Muse technology is what the company claims is the world's first "world and human action model" that is trained right now on Ninja Theory's abandoned game Bleeding Edge. Ninja Theory has said Muse won't be use to make games, but instead to help empower humans to work faster.
"I think about gaming data as perhaps, you know, what YouTube is perhaps to Google, gaming data is to Microsoft. And so therefore I'm excited about that," Nadella said.
AI is a controversial technology within the gaming space and across numerous other businesses. A recent GDC study found that the majority of game studios worldwide use generative AI already, despite concerns about the technology. Microsoft itself has gone on record saying advancements to AI will lead to job losses in the short term but may lead to more opportunities in the long term. Microsoft laid off more than 2,500 people in the past year in gaming roles, though whether or not the reduction had anything to do with AI is unknown. Video game voice actors have also gone on strike due to concerns about AI.
All jokes aside, Is he really a man? I thought she's a woman.
VitoNotVito
Member
I have to assume not many people on GAF work in big corpo.
When will people understand they say/communicate whatever they need to.
For them it’s business, for you it’s personal. Grow up but don’t forget buying their games.
When will people understand they say/communicate whatever they need to.
For them it’s business, for you it’s personal. Grow up but don’t forget buying their games.
Kvally
Member
That's AI Spencer, he can't show that expression, it's fake.
when your homie Nadella is driving at 80B dollars per second and he starts saying:
"it's not true that Microsoft's investments in gaming is part of some kind of "means to some other end."
"I hate to be in businesses where they're means to some other end. They have to be ends unto themselves"
"We are a company where we have to bring all these assets together and be better owners by adding value"
"Muse technology can be helpful to allow Microsoft's game team to make games faster and more efficiently"
" we've got to produce great-quality games. I mean, you can't be a gaming publisher without, sort of, first and foremost being focused on that,"
and you realize that you haven't released a great quality game for over a decade, that you have failed to implement cloud technology and still haven't released games that were in development since 2018.
Kacho
Gold Member
Bobby Kotick said as much to Satya
spookyfish
Member
Hey, Microsoft:
And you know this how and what are you basing this on??
You really have to ask? LOL
They've been doing DEI hires for a long time now and that's why franchises like Halo and Gears are shit now. Look at who ran those studios.
You're giving him too much credit. I bet you he couldn't name any games past Halo, Gears and Forza.
Unknown Soldier
Member
Why are you lying Satya?
Unknown Soldier
Member
I don't know what Satya even accomplishes with this bald-faced lie when he didn't need to say anything at all
www.theverge.com
Microsoft was ready to “go spend Sony out of business” to strengthen Xbox
A key email in the FTC v. Microsoft case
www.theverge.com
ConkerTheSquirrel.
Member
Lies.
If that were the case, Microsoft would've prioritized making original IPs throughout its time in the industry.
Instead, they've been rehashing the same franchises and bought companies just to stay in competition.
If that were the case, Microsoft would've prioritized making original IPs throughout its time in the industry.
Instead, they've been rehashing the same franchises and bought companies just to stay in competition.
LectureMaster
Member
Nonehxc
Member
Hey!
He's an OG.
Look how proudly he displays his archaeological Microsoft Flight Simulator copy.
adamsapple
Or is it just one of Phil's balls in my throat?
adamsapple I think you need to clarify this, I don't want people misgender you, lmao.
I identify as PhilSexual.
pudel
Member
This gives plus points.Look how proudly he displays his archaeological Microsoft Flight Simulator copy.
But anything else is like:
Look what else appears in the photo... Photo of Halo, family photo
"Family man, adult gamer", this is the character this photo wants to show
Phill must have sold the idea internally as a "friendly, human face for the Xbox" to justify the marketing spend on him personally.
When in reality he just wants to appear and be "worshipped"
If he cares then he must buy a switch.
I've 3 sisters and 1 brother, I could tell.
ANIMAL1975
Member
Satya Nadella: We want to be in gaming for gaming's sake. I hate to be in businesses where they're means to some other end.
What other end,... Making money?! Shit Microsoft is not in business to make money! Just for the sake of it, bravo.
What other end,... Making money?! Shit Microsoft is not in business to make money! Just for the sake of it, bravo.
Polygonal_Sprite
Gold Member
I understand what you’re saying but it would be the final nail in the brands coffin. Outside the Forza Horizon series what AAA Xbox exclusive has been a universal critical and commercial mega hit since what Halo Reach or Gears 3?
If the mass market won’t pay $200 for a box and $15 a month to play all of their first party games what makes you think they’ll suddenly want to spend $70 a game?
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
You honestly think Sony's games have great fan fare do to "Sony hype" pre-launch?
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
Man such a great clear description of what's wrong with the Xbox team. This wasn't the case with the OG Xbox or 360.
DenchDeckard
Moderated wildly
Yes, and the fanbases hype.
We all get extremely hyped for Sony games and the media, bloggers, paid for media pack driven journalists drive this hype and then reviews are always glowing and I often look back at review scores and I don't agree that they should be that high for MY personal taste.
Especially this gen.
Gow ragnarok is more like an 8 out of ten for me.
Spiderman 2 is a 7.5 to 8.
Ratchet and clank is like a 7.5
Those are rhe biggest Sony releases of new games this gen right?
I just think this gen their games have been overhyped by probs a point.
You have the fanbase throwing "masterpiece" around on what feels like every release.
Maybe this isn't true and it's just me....but I don't think so.
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
It is just you man. All signs point to being that you are on the outside looking in. Some people fight the good that Nintendo games have provided over the last 10 years also. As if their games are overhyped. They aren't. They are just good games.
DeepEnigma
Gold Member
Jimmy_liv
Member
As much as I hate to say it, this is about the nuts and bolts of it.
Whats the point in the next xbox hardware when both PS and Xbox games can be played on PS.
Makes no sense.
HeisenbergFX4
Member
I know people on Xbox that have large digital libraries and have no real desire to play PS games
night13x
Member
I think xbox management say the same thing each year as an excuse of why we are failing but dont worry bs. 2026 we will get a similarly worded statement, just like we did in 2023, 2022, 2021, etc. Oh well.
I don't want to hate on xbox just for the sake of hating on them (they do bring stuff to the table and competition is GREAT) but they really need to step their game up.
I don't want to hate on xbox just for the sake of hating on them (they do bring stuff to the table and competition is GREAT) but they really need to step their game up.
PurePlatinum
Member
That's bullshit, they're in Bing not because they are passionate about search, it's because they have a captive Windows audience that doesn't know how to install 3rd party browsers and now they make advertising money on those people.
Topher
Identifies as young
Every fanbase has zealots who max out the hyperbole, including Xbox. Regardless, it is a really bad generalization to suggest that it is the entire "fanbase" saying shit like that.
HeWhoWalks
Gold Member
Like
mckmas8808
said, some companies just pump out good games in abundance. Nintendo and Sony have the biggest histories of industry leading, GOTY properties. It’s called understanding the market AND knowing your audience. Of course there are zealots in every fanbase, but that’s irrelevant. The games are supposed to do the talking, and when they’re top notch, they do.
FeralEcho
Member
I don't get this company. I don't think the people in charge get it anymore either! It's baffling how out of touch they seem.
Messages like this reek so much of corporate virtue signaling that it just makes me not give a single fuck about any company saying such bullshit.
Microsoft,we know you're in the business to make money...like every other company out there,stop trying to take us for fools,you ain't out there out of the kindness of your heart to make the world a "better place".
Just make the products we as consumers want to pay money for and stop trying to make us all think you're not a bunch of greedy cunts in suits.
Thanks! -Sincerely,a paying customer!
Messages like this reek so much of corporate virtue signaling that it just makes me not give a single fuck about any company saying such bullshit.
Microsoft,we know you're in the business to make money...like every other company out there,stop trying to take us for fools,you ain't out there out of the kindness of your heart to make the world a "better place".
Just make the products we as consumers want to pay money for and stop trying to make us all think you're not a bunch of greedy cunts in suits.
Thanks! -Sincerely,a paying customer!
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
That's the problem. They don't know what "we as consumers" want to pay money for.
FeralEcho
Member
That's a pretty sad state of affairs seeing as that's their one job as a platform holder : knowing what their paying customers want.
You have no right to hold a business if you keep going at it having not the slightest idea how to even sustain said business in the first place.
WTF kind of market research have they even done for the past 20+ years if they still don't know that?
Were they too busy sifting through countless shitposts of vocal minorities like resetera or reddit that don't even buy their games,thinking they'll find the answers there,instead of doing actual market research?!
It's embarassing how these big companies have no clue what got them this far after all this time.
Jimmy_liv
Member
There will always be a few but if they think sales are bad now - they will be practically non existent when all their games are on PS.