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[Windows Central] Microsoft is exploring options around letting third-parties build Xbox-branded devices

Parazels

Member
I had a Steam Deck for a few months, and it's a very straightforward experience for those who just want to plug and play, but it's a bit tricky to do some things because the system is based on Linux, not to mention some important games that aren't compatible. Microsoft has the advantage in this regard, they own Windows and an Xbox OS would be based on it... They could make launchers install with just one click, games with anti-cheat wouldn't have compatibility issues, etc.

Depending on how it goes, I won't have a problem having this Xbox/PC hybrid as my secondary console alongside a Nintendo console, since pretty much all games are coming out for PC anyway... I just haven't migrated to PC because I want a device with a straightforward experience.
Microsoft is a champion of failed advantages! 😂
 
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Gamezone

Gold Member
Microsoft is probably the only company with enough money to buy Steam at some point. It can't remain a private company forever, right?
 

sachos

Member
I mean if they manage to mix Windows gaming with Xbox gaming melted into one ecosystem with PC parts this could be a really good SteamMachine V2. Like imagine when you boot it up you can select "Xbox" or "Steam" and you get different SKUs from $500 all the way up to $1500 or something. It would be a smart way to get "Xboxs" playing Playstation games lol.
 
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Geometric-Crusher

"Nintendo games are like indies, and worth at most $19" 🤡
I mean if they manage to mix Windows gaming with Xbox gaming melted into one ecosystem with PC parts this could be a really good SteamMachine V2. Like imagine when you boot it up you can select "Xbox" or "Steam" and you get different SKUs from $500 all the way up to $1500 or something. It would be a smart way to get "Xboxs" playing Playstation games lol.
If an Xbox runs Steam automatically it will become a common PC (that can even be bought now).
 

Brucey

Member
MS would likely much rather prefer 2-2.5 million Xbox PC-like devices a year (across handheld & home system) with healthy profit margins on a non-subsidized & soft-subsidized pricings, than sell 3 million Xbox consoles that they're losing $100 - $200 per unit and can't monetize as much due to drop in B2P sales for the store, stagnant subscriptions, and losing more players than they're able to bring in to grow an install base required for a more traditional console platform.
If MS are struggling to sell 4 million series consoles per year with an entry price of $300 or less then I don't see how it's possible to sell 2 million units of a hybrid pc Xbox out of Surface division for $1000+. Maybe 1 million at the very most. Doesn't seem worthwhile but they do have unlimited money to play with from time to time.
 

KungFucius

King Snowflake
Xbox branded PCs and portable PCs seems reasonable for a company that makes PCs and portable PCs to be willing to work with MS on.

I wonder if they will have a streamlined XboxOS that provides better gaming experience or just stick with Windows.
 
Lol at "exploring". They already decided a while ago. It was all leaked. The most accurate leak of all time.

xOHFPDs.jpeg
 
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Sophist

Member
That valuation seems too low to me. Valve is also a game publisher with well alive economies (Cs2, dota2, TF2), they organise esport events all around the world, the steam decks are selling well, ... Microsoft paid $8 billions for zenimax and $2.5 billions for Minecraft (back then). CD project red (which owns GOG) is currently valued at $4.5 billions on the stock market.
 
Disagree . It’s about the message. Once average joe finds out that games like Fortnite/madden/gta/cod can be played on alternative devices things get interesting. This will be a problem for Nintendo & Sony.

Recall the pspro exists to minimize enthusiasts going over to pc.

Msft doing pc vs Mac ads but hybrid vs single ecosystem will be the way.

Most people don't care about multi-ecosystem hosting devices, though. They just care for the ecosystem that appeals to them most, and they probably already know what that ecosystem is.

So it'd be less of a pitch for MS to go "Hey! This lets you access games from multiple storefronts!!" and more of a pitch to sell the device on things they are legally allowed to sell it on. Bringing outright attention to multi-storefronts runs a bit of a risk in convincing buyers to not purchase titles off the Xbox Store (I think I saw another person here mention that MS could just put AppX versions of their PC releases on the Xbox Store in the future if they move away from specific Xbox binaries, which would work since MS Store and Xbox Store both host AppX titles), so that type of marketing would probably be reserved for smaller, more enthusiasts-focused spaces.

About these new Xboxes being a problem for Nintendo & Sony...eh, not really. You're not understanding that these devices are going to cost a good deal more than their Nintendo & PlayStation counterparts when offering similar performance, because MS (and partners) will want to go for a no-subsidization model. MS could soft-subsidize by tying in access to alternative storefronts to a fixed-term Game Pass contract (which I think they will do for at least a cheaper SKU), but in the end you're still paying the difference when all's said and done.

That pricing will dictate the amount of volume that gets produced, and these new Xboxes won't have the market to push the 8-million-a-year or so XBO was managing. They may not even have the market to do 4 million/year, which even the current Xbox Series is struggling to hit. These new Xboxes won't be doing 15-20 million/year as Nintendo and PlayStation do in their peaks, and that's perfectly fine.

I realized that you like Xbox but understand, some ideas only work on an abstract level but not in reality.

read this thread



It's nothing new in the industry what MS will do, believe me it will sell less than the Dreamcast
a traditional console like xbsx at least sells like the N64.

Yes it's not a new concept, but the tech and market infrastructure wasn't in place for the idea back in the day. Don't forget, even successful technologies & markets today had periods where society just wasn't ready for them.

I've been doing some research over the weekend and came across the fact that certain memory types and video compression algorithms we rely on today, simply performed poorly early on because the infrastructure wasn't there to support them in the market yet. Even within gaming we can see this; online gaming was a thing well before Xbox Live, but there's a reason it took until Xbox Live for modern online gaming to see some actual market success; it was the right implementation at the right time.

No, I don't expect the next generation of Steam devices or the next Xboxes or PC handhelds to genuinely compete (individually and arguably collectively) for market share with Nintendo and PlayStation anytime soon, no one should be expecting that. Even if MS for example, do everything right (and there's a big chance they could do everything wrong), their console/PC hybrid Xbox devices will be fortunate to hit 40-45 million market penetration over a typical 7-8 year period. If that were a traditional console, we'd call that a failure.

But for console/PC hybrid market, that's a success, especially if it means they're making good profits on each system sold and achieving their general goals. Same would be the case with the Steam devices; in fact, having that said, only one of the two (Steam, Xbox) are going to likely hit that 40-45 million install base figure over the next few years; the other will be a distant second but how distant a second is the question. Anyway, point is that yes, these hybrids won't present any real market challenge to Nintendo & PlayStation devices that can move 100 million a gen each, but these PC hybrid gaming devices can eventually build up a market over 2-3 generations where they eventually do manage that.

And, if Nintendo & SIE don't innovate with post-Switch 2/post-PS6 systems strongly enough in terms of features, form factors, QOL etc. while maintaining acceptable performance...they could start losing hefty market share to these PC/console style hybrids. Could begin gradually happening even sooner, you never know. The thing is, PC gaming is generally getting more and more user-friendly with time, and the lines between what's a PC and what's a console for gaming are blurring more as time progresses, too.

With consoles and PC now using much of the same technologies, this kind of gives an inherit benefit to PC, it just could take a few generations to fully manifest. In any case, I think both Nintendo & SIE would be perfectly able to adapt to such changes while still maintaining their own hardware and likely remaining all or mostly closed ecosystems; it's just something they'd have to consider beginning shifting towards maybe 10 years from now, not this year or next.

There's no way valve would attempt to block it. I don't think they've ever made a competitive strategic move based on lock-in or lock-out. They are a textbook case of 'build it and they will come ".

If steam compatibility is unadvertised and just another app in a list of side-load options, valve would be good with that. It's free, it's well known, and it's a really good platform.

There's no reason to believe that any xbox-pc interface is going to be up to snuff with steam. A user can try steam for a couple games that aren't in the ms store, or a sale, or just curiosity from word of mouth, and it could take over their attention very quickly. If that user gets used to looking at the animated Xbox boot screen for a few seconds, then immediately opening steam bpm, that thing is hardly even an Xbox anymore.

True, Valve don't feel a need to compete in that way with other platforms. I guess it just goes to show how ingrained Steam is in gaming culture at this point, especially on PC. They kind of have an Apple-like brand appeal but an Android-style market share (Android has more smartphone market share than iOS IIRC).

I bet money it runs Steam and lets hardcore Xbox users bring their library with them

Thing will be a hit among diehard Xbox users just can it attract more players?

Well it depends on how many diehard Xbox users still have Xboxes, and haven't just moved over to PC to play all of MS's games and all the new 3P titles.

Xbox branded PCs and portable PCs seems reasonable for a company that makes PCs and portable PCs to be willing to work with MS on.

I wonder if they will have a streamlined XboxOS that provides better gaming experience or just stick with Windows.

They better, if they want this to work and not be a colossal failure before even launch.

That valuation seems too low to me. Valve is also a game publisher with well alive economies (Cs2, dota2, TF2), they organise esport events all around the world, the steam decks are selling well, ... Microsoft paid $8 billions for zenimax and $2.5 billions for Minecraft (back then). CD project red (which owns GOG) is currently valued at $4.5 billions on the stock market.

TBF Valve don't have a ton of massive IP to their name; Counterstrike and DOTA are their biggest IP in terms of sales and revenue by far. Half-Life is well-known for sure, but it was never a mega-seller in its day. Like yeah, it did a lot better than games like System Shock 2 sales-wise, but didn't have anything on something like Halo 2 or 3's sales, sticking to shooters. Deadlock has been doing very well but it's also a new IP, and stuff like Portal are basically legacy IP at this point.

Comparing that to Zenimax who have several major IP in active state like TES, Fallout, DOOM, etc. and it's easy to see why they could end up similarly valued.
 

twilo99

Member
Gabe doesn't hate MS? where have you heard this?

Gabe hates walled gardens. That's pretty much the main thing he has expressed.

Steam wouldn’t exist if Windows was a walled garden so he surly has an extra appreciation for open platforms such as Windows
 
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